Diageo has completed 1 recorded acquisition and 1 divestiture or spin-off, spanning 2001 to 2017.
| Date | Type | Assets | Counterparty | Value |
|---|---|---|---|---|
| Aug 2017 | Acquisition | Casamigos | — | $1bn |
| Oct 2001 | Acquisition (sold) | Pillsbury, Old El Paso and Häagen-Dazs (North America) | General Mills | $10.5bn |
Diageo bought Casamigos, the tequila founded by George Clooney, Rande Gerber and Mike Meldman, for $700 million up front and up to $300 million more on performance. The price for a four-year-old brand helped set off a wave of celebrity spirits deals.
General Mills bought Pillsbury from Diageo, roughly doubling its size. The Federal Trade Commission required the divestiture of Pillsbury's dessert and specialty products business to International Multifoods before clearing the deal.
Ownership recorded here as having ended, whether or not a deal record with a filing behind it exists for the transfer.
| Brand | Owned from | Until | Owner today |
|---|---|---|---|
| Pillsbury | Jan 1989 | Oct 2001 | General Mills |
| Old El Paso | Jan 1989 | Oct 2001 | General Mills |
| Häagen-Dazs (North America) | Jan 1989 | Oct 2001 | General Mills |