Who owns ZAGG?
ZAGG is owned by Heineken (the Netherlands, AEX: HEIA) through its subsidiary Nigerian Breweries.[1]
Heineken owns 72.9% of Nigerian Breweries rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Nigerian Breweries Plc 2025 Annual Report and Accounts. Last checked .
Key facts
- Current owner
- Heineken N.V. via Nigerian Breweries reported
- Owner HQ
- 🇳🇱 Netherlands, Amsterdam
- Origin
- 🇳🇬 Nigeria
- Founded
- 2022
- Category
- Beverages › Soft drinks › Energy drinks
- Parent ticker
- AEX: HEIA
- Last verified
- · 1 sources
About ZAGG
ZAGG is a malt-infused energy drink Nigerian Breweries launched in 2022, fortified with vitamins B3, B5, B6 and B12 and with ginseng. It merges the two non-alcoholic categories the company was already in — malt drinks and energy drinks — in a market large enough to carry several brands in each.
Ownership timeline of ZAGG
Where ZAGG sits in Heineken
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- BRANA (95%) · 5 brands
- Nigerian Breweries (72.9%) · 14 brands
Open the full Heineken ownership tree →
See the full Heineken brand portfolio (29) →
Other brands owned by Heineken
Heineken controls 29 brands on Brandtree, 29 of them in beverages.
Also in beverages
- 33 Export
- Amstel (1870)
- Birra Moretti (1859)
- Climax (2010)
- Cruzcampo (1904)
- Desperados (1995)
- Dos Equis (1897)
- Goldberg (2009)
- Gulder (1970)
- Heineken (1873)
- Hi-Malt (1991)
- Kinanm (2014)
- La Benedicta
- Lagunitas (1993)
- Legend Extra Stout (1992)
- Life Continental Lager (1983)
- Malta Gold
- Malta H (1976)
Other brands in energy drinks, and who owns them
The 44 brands in energy drinks on Brandtree belong to 34 owners. The largest is Monster Beverage, with 5; Heineken has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bang Energy | Monster Beverage | 🇺🇸 United States |
| M-150 | Osotspa | 🇹🇭 Thailand |
| Alani Nu | Celsius Holdings | 🇺🇸 United States |
| Baikal | Chernogolovka | 🇷🇺 Russia |
| Boost | A.G. Barr | 🇬🇧 United Kingdom |
| Volt | AJE | 🇵🇪 Peru |
| Collab | Bera | 🇮🇸 Iceland |
| Cheetah Energy Drink | BRALIRWA | 🇷🇼 Rwanda |
About the owner: Heineken
Heineken is a publicly listed company headquartered in Amsterdam, Netherlands, founded in 1864. Brandtree records 29 brands under its control, and it is listed as AEX: HEIA.
Heineken was founded in Amsterdam in 1864 when Gerard Adriaan Heineken bought the Haystack brewery. It is the second-largest brewer in the world and remains family-influenced through Heineken Holding N.V.
🇳🇬 ZAGG and other Nigerian brands
Brandtree records a controlling owner for 61 brands that began in Nigeria. 14 of them (23%) are now controlled by a company headquartered in another country, ZAGG among them.
- Chivita — UAC of Nigeria 🇳🇬
- Coco Crush — Flour Mills of Nigeria 🇳🇬
- Erisco Green Tea — Erisco Foods 🇳🇬
- Aero Contractors — Aero Contractors 🇳🇬
- Air Peace — Air Peace 🇳🇬
- Arik Air — Arik Air 🇳🇬
Frequently asked questions
Who is the parent company of ZAGG?
The parent company of ZAGG is Heineken, a publicly listed company headquartered in the Netherlands. ZAGG sits under Heineken's subsidiary Nigerian Breweries.
Is ZAGG Nigerian or Dutch?
ZAGG originated in Nigeria in 2022, but it is owned today by Heineken, which is headquartered in the Netherlands. So ZAGG is a Nigerian-origin brand under Dutch ownership.
Is ZAGG still owned by Heineken?
Yes. As of 16 September 2026, ZAGG is still owned by Heineken. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nigerian Breweries Plc 2025 Annual Report and Accounts — Nigerian Breweries Plc, Annual report; retrieved 16 September 2026.
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