Acquisition closed
Heineken acquires Sol and Dos Equis (2010)
Heineken completed the acquisition of Sol and Dos Equis on 30 April 2010 for $7.6 billion.[1]
Heineken acquired the beer operations of Mexico's FEMSA for about $7.6 billion in shares, taking Sol and Dos Equis. It gave Heineken a major position in Mexico and the United States Hispanic market without paying cash.
Deal facts
- Announced
- Closed
- Value
- $7.6 billion (enterprise value)
- Buyer
- Heineken
- Seller
- —
- Assets
- Sol, Dos Equis
- Regulatory review
- None recorded
Ownership changes recorded from this deal
Who owns these brands today?
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Heineken N.V. — acquisition of FEMSA Cerveza — Heineken N.V., Annual report, published 30 April 2010; retrieved 8 September 2026.
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