Vitamin Well Group: brands it owns and its ownership tree
Vitamin Well Group is a privately held company headquartered in Stockholm, Sweden that owns 5 consumer brands across 2 categories.[1]
Stockholm-based maker of functional drinks and protein snacks, founded in 2006 and present in over 50 markets. In 2024 Cinven became lead investor, succeeding Bridgepoint, which remains a major shareholder; several founders, including the CEO, remain owners. The Group says it entered an agreement to join forces with EMPWR, a Belgium-based nutrition bar manufacturer and long-standing Barebells manufacturing partner.
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brands owned
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2
categories
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Vitamin Well AB (also Vitamin Well)
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇸🇪 Stockholm, Sweden
- Founded
- 2006
- Website
- vitaminwellgroup.com
- Last verified
- · 1 sources
Vitamin Well Group in numbers
- Vitamin Well Group owns 5 consumer brands tracked here across 2 top-level categories; the largest is beverages with 3 brands.[1]
Everything Vitamin Well Group owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Full portfolio, 5 brands, with sources → · Competitors by shared categories →
Recent changes to this record
Frequently asked questions
What brands does Vitamin Well Group own?
Vitamin Well Group owns 5 consumer brands tracked here, including Barebells, Vitamin Well, NOCCO, Tyngre and NÅBE.
Is Vitamin Well Group a Swedish company?
Yes. Vitamin Well Group is headquartered in Stockholm, Sweden and was founded in 2006.
Who owns Vitamin Well Group?
Vitamin Well Group is privately held. Stockholm-based maker of functional drinks and protein snacks, founded in 2006 and present in over 50 markets.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] About us - Vitamin Well Group — Vitamin Well Group, Official document; retrieved 4 October 2026.
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