Who owns Kiddylicious?
Kiddylicious is owned by Lotus Bakeries (Belgium, BRU: LOTB), which has owned the brand since 2018.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Lotus Bakeries — 2025 annual results, Lotus Bakeries NV, 6 February 2026. Last checked .
Key facts
- Current owner
- Lotus Bakeries NV reported
- Owned since
- Owner HQ
- 🇧🇪 Belgium, Lembeke
- Origin
- 🇬🇧 United Kingdom
- Category
- Food › Baby & infant food › Baby meals & snacks
- Parent ticker
- BRU: LOTB
- Last verified
- · 1 sources
About Kiddylicious
Kiddylicious is a British brand of weaning snacks for babies and toddlers, including wafers, veggie straws, smoothie melts and rice scoops designed as first finger foods. Lotus Bakeries acquired it in 2018 and runs it within Lotus Natural Foods, which has taken Kiddylicious into markets including France, Spain, the Netherlands, Belgium and Switzerland.
Ownership timeline of Kiddylicious
- 2018 – present Lotus Bakeries [1] reported
Where Kiddylicious sits in Lotus Bakeries
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lotus Bakeries ownership tree →
See the full Lotus Bakeries brand portfolio (10) →
Other brands owned by Lotus Bakeries
Lotus Bakeries controls 10 brands on Brandtree, 10 of them in food.
Also in food
- Annas (1929)
- BEAR
- Lotus
- Lotus Biscoff (1932)
- nākd.
- Peijnenburg (1883)
- Peter's Yard
- Snelle Jelle
- TREK
Other brands in baby meals & snacks, and who owns them
The 20 brands in baby meals & snacks on Brandtree belong to 13 owners. The largest is Hero Group, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Baby Gourmet | Hero Group | 🇨🇭 Switzerland |
| Promina | Indofood | 🇮🇩 Indonesia |
| Cerelac | Nestlé | 🇨🇭 Switzerland |
| Cerifam | Faffa Food | 🇪🇹 Ethiopia |
| Good Goût | H&H Group | 🇭🇰 Hong Kong |
| Earth's Best | Hain Celestial | 🇺🇸 United States |
| Anmum | Lactalis | 🇫🇷 France |
| Love Child Organics | Nature's Path | 🇨🇦 Canada |
About the owner: Lotus Bakeries
Lotus Bakeries is a publicly listed company headquartered in Lembeke, Belgium, founded in 1932. Brandtree records 10 brands under its control, and it is listed as BRU: LOTB.
Lotus Bakeries is a Belgian snack company founded in 1932 by Jan Boone Sr. and headquartered in Lembeke. It is listed on Euronext Brussels, with most shares owned by the Boone and Stevens families. Revenue reached EUR 1,355 million in 2025 with about 4,150 employees and factories in Belgium, the Netherlands, France, Sweden, South Africa, the United States and Thailand. Biscoff accounts for 57 per cent of branded revenue. Lotus Natural Foods, built from British acquisitions including nākd, TREK and BEAR, adds another quarter.
Lotus Bakeries: full profile, brands and acquisition history →
🇬🇧 Kiddylicious and other British brands
Brandtree records a controlling owner for 571 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country, Kiddylicious among them.
Frequently asked questions
Who is the parent company of Kiddylicious?
The parent company of Kiddylicious is Lotus Bakeries, a publicly listed company headquartered in Belgium.
Is Kiddylicious British or Belgian?
Kiddylicious originated in the United Kingdom, but it is owned today by Lotus Bakeries, which is headquartered in Belgium. So Kiddylicious is a British-origin brand under Belgian ownership.
Since when has Lotus Bakeries owned Kiddylicious?
Lotus Bakeries has owned Kiddylicious since 2018.
Is Kiddylicious still owned by Lotus Bakeries?
Yes. As of 16 September 2026, Kiddylicious is still owned by Lotus Bakeries. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Lotus Bakeries — 2025 annual results — Lotus Bakeries NV, Annual report, published 6 February 2026; retrieved 16 September 2026.
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