Who owns Larabar?
Larabar is owned by General Mills (the United States, NYSE: GIS), which has owned the brand since 1 June 2008.[1]
Evidence: General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01, SEC EDGAR, 1 July 2026. Verified from filings; last checked .
Key facts
- Current owner
- General Mills, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Minneapolis, Minnesota
- Origin
- 🇺🇸 United States
- Founded
- 2000
- Category
- Food › Snacks › Snack bars
- Parent ticker
- NYSE: GIS
- Trademark registrant
- GENERAL MILLS SPECIALTY PRODUCTS, LLC (USPTO)
- Last verified
- · 2 sources
About Larabar
Larabar makes fruit and nut bars with very short ingredient lists printed on the front, founded in Colorado in 2000 by a woman who made one on a hike. General Mills acquired the business in 2008. Most varieties contain fewer than six ingredients, which the packaging lists on the front rather than only on the back.
Trademark record for Larabar
The USPTO record for the Larabar mark lists GENERAL MILLS SPECIALTY PRODUCTS, LLC as the owner of record (serial number 76539369). That name matches the owner named above.[2]
Ownership timeline of Larabar
- 2008 – present General Mills [1] verified
Where Larabar sits in General Mills
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full General Mills ownership tree →
See the full General Mills brand portfolio (18) →
Other brands owned by General Mills
General Mills controls 18 brands on Brandtree, 17 of them in food.
Also in food
- Annie's (1989)
- Betty Crocker (1921)
- Cheerios (1941)
- Chex (1937)
- Cinnamon Toast Crunch (1984)
- Fiber One (1985)
- Häagen-Dazs (1960)
- Lucky Charms (1964)
- Nature Valley (1975)
- Old El Paso (1938)
- Pillsbury (1872)
- Progresso (1925)
- Totino's (1951)
- Trix (1954)
- Wheaties (1924)
- Yoplait (1965)
Founded in the 2000s
- Blue Buffalo (2003)
Other brands in snack bars, and who owns them
The 15 brands in snack bars on Brandtree belong to 9 owners. The largest is Hero Group, with 4; General Mills has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Corny | Hero Group | 🇨🇭 Switzerland |
| KIND | Mars | 🇺🇸 United States |
| Rawbite | Bahlsen | 🇩🇪 Germany |
| Mizo Túró Rudi | Bonafarm | 🇭🇺 Hungary |
| Goûter | Faffa Food | 🇪🇹 Ethiopia |
| BEAR | Lotus Bakeries | 🇧🇪 Belgium |
| Clif Bar | Mondelēz | 🇺🇸 United States |
| Quaker Chewy | PepsiCo | 🇺🇸 United States |
About the owner: General Mills
General Mills is a publicly listed company headquartered in Minneapolis, Minnesota, United States, founded in 1856. Brandtree records 18 brands under its control, and it is listed as NYSE: GIS.
General Mills grew out of Minneapolis flour milling in the nineteenth century and incorporated under its present name in 1928. Cereal, snack bars, yoghurt and pet food are its largest businesses, and it holds Häagen-Dazs in North America.
General Mills: full profile, brands and acquisition history →
🇺🇸 Larabar and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Larabar is not one of them.
Frequently asked questions
Who is the parent company of Larabar?
The parent company of Larabar is General Mills, a publicly listed company headquartered in the United States.
Is Larabar American?
Yes. Larabar originated in the United States in 2000 and its owner, General Mills, is also headquartered in the United States.
Since when has General Mills owned Larabar?
General Mills has owned Larabar since 1 June 2008.
Is Larabar still owned by General Mills?
Yes. As of 4 October 2026, Larabar is still owned by General Mills. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01 — SEC EDGAR, SEC Form 10-K, published 1 July 2026; retrieved 16 September 2026.
- [2] USPTO: LARABAR, serial 76539369 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.