Brandtree

Who owns Annie's?

Annie's is owned by General Mills (the United States, NYSE: GIS), which acquired the brand on 1 October 2014 for $820 million.[1][2] Annie's was founded in 1989 in the United States and was independent until 2014.

Evidence: General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01, SEC EDGAR, 1 July 2026. Verified from filings; last checked .

Key facts

Current owner
General Mills, Inc. verified
Owned since
· deal details
Acquisition price
$820 million (enterprise value)
Previous owner
Independent (1989–2014)
Owner HQ
🇺🇸 United States, Minneapolis, Minnesota
Origin
🇺🇸 United States
Founded
1989
Category
Food › Meals & meal components › Pasta
Parent ticker
NYSE: GIS
Trademark registrant
ANNIE'S, INC. (USPTO)
Last verified
· 3 sources

About Annie's

Annie's makes organic macaroni and cheese, snacks and dressings, founded in 1989 in Connecticut and known for a rabbit logo and for printing the founder's address on the box, inviting letters. General Mills acquired it in 2014 for $820 million.

How often General Mills names Annie's in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.

Annual report filedTimes Annie's is named
20262
20253
20243

Trademark record for Annie's

The USPTO record for the Annie's mark lists ANNIE'S, INC. as the owner of record (serial number 86512350). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]

Ownership timeline of Annie's

Owners of Annie's over 1989 to 2026 General Mills 2014–present General Mills 19901995200020052010201520202025
  1. 2014 – present General Mills — acquired 1 October 2014 [1][2] verified

Where Annie's sits in General Mills

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Annie's sits in General Mills Tree of 18 brands under General Mills. General Mills Annie's Betty Crocker Blue Buffalo Cheerios Chex Cinnamon Toast Crunch and 12 more

Open the full General Mills ownership tree →

See the full General Mills brand portfolio (18) →

Other brands owned by General Mills

General Mills controls 18 brands on Brandtree, 17 of them in food.

Also in food

All General Mills brands →

Other brands in pasta, and who owns them

The 117 brands in pasta on Brandtree belong to 60 owners. The largest is Ebro Foods, with 15.

BrandOwnerOwner based in
Bertagni Ebro Foods 🇪🇸 Spain
Indomie Indofood 🇮🇩 Indonesia
Camil Camil 🇧🇷 Brazil
Mimee Dufil Prima Foods 🇳🇬 Nigeria
Don Vicente Molinos 🇦🇷 Argentina
Corticella NewPrinces 🇮🇹 Italy
Chikin Ramen Nissin Foods 🇯🇵 Japan
La Cantonesa CMI 🇬🇹 Guatemala

Every brand in pasta and its owner →

About the owner: General Mills

General Mills is a publicly listed company headquartered in Minneapolis, Minnesota, United States, founded in 1856. Brandtree records 18 brands under its control, and it is listed as NYSE: GIS.

General Mills grew out of Minneapolis flour milling in the nineteenth century and incorporated under its present name in 1928. Cereal, snack bars, yoghurt and pet food are its largest businesses, and it holds Häagen-Dazs in North America.

General Mills: full profile, brands and acquisition history →

🇺🇸 Annie's and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Annie's is not one of them.

All American brands and who owns them →

Deals involving Annie's

Acquisition closed

General Mills acquires Annie's

General Mills acquired Annie's for about $820 million, buying an organic food company whose rabbit logo and pasta shapes had been built in deliberate opposition to the packaged food industry that bought it.

Value
$820m
Seller
—
Regulatory
None recorded

Frequently asked questions

Who is the parent company of Annie's?

The parent company of Annie's is General Mills, a publicly listed company headquartered in the United States.

Is Annie's American?

Yes. Annie's originated in the United States in 1989 and its owner, General Mills, is also headquartered in the United States.

When did General Mills buy Annie's?

General Mills completed its acquisition of Annie's on 1 October 2014, after announcing the deal on 8 September 2014. The deal was valued at $820 million (enterprise value).

Who owned Annie's before General Mills?

Annie's was an independent company from its founding in 1989 until General Mills acquired it in 2014.

Is Annie's still owned by General Mills?

Yes. As of 4 October 2026, Annie's is still owned by General Mills. The ownership record was last checked against primary sources on that date.

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01 — SEC EDGAR, SEC Form 10-K, published 1 July 2026; retrieved 16 September 2026.
  2. [2] General Mills, Inc. Form 8-K - acquisition of Annie's, Inc. — SEC EDGAR, SEC Form 8-K, published 1 October 2014; retrieved 16 September 2026.
  3. [3] USPTO: ANNIE'S, serial 86512350 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.

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