Who owns Betty Crocker?
Betty Crocker is owned by General Mills (the United States, NYSE: GIS).[1]
Evidence: General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01, SEC EDGAR, 1 July 2026. Verified from filings; last checked .
Key facts
- Current owner
- General Mills, Inc. verified
- Owner HQ
- 🇺🇸 United States, Minneapolis, Minnesota
- Origin
- 🇺🇸 United States
- Founded
- 1921
- Category
- Food › Meals & meal components › Baking mixes & ingredients
- Parent ticker
- NYSE: GIS
- Trademark registrant
- GENERAL MILLS MARKETING, INC. (USPTO)
- Last verified
- · 2 sources
About Betty Crocker
Betty Crocker began in 1921 as a fictional persona invented to sign replies to customers writing in with baking questions, with the surname taken from a retired company director. Her portrait has been repainted several times to reflect changing ideas of the American housewife, and she has never existed.
How often General Mills names Betty Crocker in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Betty Crocker
The USPTO record for the Betty Crocker mark lists GENERAL MILLS MARKETING, INC. as the owner of record (serial number 78951468). That name matches the owner named above.[2]
Ownership timeline of Betty Crocker
- Current owner General Mills [1] verified
Where Betty Crocker sits in General Mills
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full General Mills ownership tree →
See the full General Mills brand portfolio (18) →
Other brands owned by General Mills
General Mills controls 18 brands on Brandtree, 17 of them in food.
Also in food
- Annie's (1989)
- Cheerios (1941)
- Chex (1937)
- Cinnamon Toast Crunch (1984)
- Fiber One (1985)
- Häagen-Dazs (1960)
- Larabar (2000)
- Lucky Charms (1964)
- Nature Valley (1975)
- Old El Paso (1938)
- Pillsbury (1872)
- Progresso (1925)
- Totino's (1951)
- Trix (1954)
- Wheaties (1924)
- Yoplait (1965)
Other brands in baking mixes & ingredients, and who owns them
The 74 brands in baking mixes & ingredients on Brandtree belong to 47 owners. The largest is Bidco Africa, with 5; General Mills has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Cowboy | Bidco Africa | 🇰🇪 Kenya |
| EXE | Unga Group | 🇰🇪 Kenya |
| Golden Penny | Flour Mills of Nigeria | 🇳🇬 Nigeria |
| Al Horra | Lesieur Cristal | 🇲🇦 Morocco |
| Florencia | Molino Cañuelas | 🇦🇷 Argentina |
| Amuleia | Nisshin Seifun | 🇯🇵 Japan |
| Clabber Girl | B&G Foods | 🇺🇸 United States |
| BUA Sugar | BUA Foods | 🇳🇬 Nigeria |
About the owner: General Mills
General Mills is a publicly listed company headquartered in Minneapolis, Minnesota, United States, founded in 1856. Brandtree records 18 brands under its control, and it is listed as NYSE: GIS.
General Mills grew out of Minneapolis flour milling in the nineteenth century and incorporated under its present name in 1928. Cereal, snack bars, yoghurt and pet food are its largest businesses, and it holds Häagen-Dazs in North America.
General Mills: full profile, brands and acquisition history →
🇺🇸 Betty Crocker and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 492 of them (19%) are now controlled by a company headquartered in another country; Betty Crocker is not one of them.
Frequently asked questions
Who is the parent company of Betty Crocker?
The parent company of Betty Crocker is General Mills, a publicly listed company headquartered in the United States.
Is Betty Crocker American?
Yes. Betty Crocker originated in the United States in 1921 and its owner, General Mills, is also headquartered in the United States.
Is Betty Crocker still owned by General Mills?
Yes. As of 29 October 2026, Betty Crocker is still owned by General Mills. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01 — SEC EDGAR, SEC Form 10-K, published 1 July 2026; retrieved 16 September 2026.
- [2] USPTO: BETTY CROCKER, serial 78951468 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
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