Brandtree

Who owns Cinnamon Toast Crunch?

Cinnamon Toast Crunch is owned by General Mills (the United States, NYSE: GIS).[1]

Evidence: General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01, SEC EDGAR, 1 July 2026. Verified from filings; last checked .

Key facts

Current owner
General Mills, Inc. verified
Owner HQ
🇺🇸 United States, Minneapolis, Minnesota
Origin
🇺🇸 United States
Founded
1984
Category
Food › Breakfast cereal › Ready-to-eat cereal
Parent ticker
NYSE: GIS
Trademark registrant
GENERAL MILLS IP HOLDINGS II, LLC (USPTO)
Last verified
· 2 sources

About Cinnamon Toast Crunch

Cinnamon Toast Crunch launched in 1984 and is among the largest cereals in the United States. Its social media presence and the cinnamon sugar coating, which flavours the milk, have given it a following well beyond children. Its official accounts adopted a deliberately strange voice in the 2010s, an approach several other food brands then copied.

How often General Mills names Cinnamon Toast Crunch in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.

Annual report filedTimes Cinnamon Toast Crunch is named
20261
20251
20241

Trademark record for Cinnamon Toast Crunch

The USPTO record for the Cinnamon Toast Crunch mark lists GENERAL MILLS IP HOLDINGS II, LLC as the owner of record (serial number 73479340). That name matches the owner named above.[2]

Ownership timeline of Cinnamon Toast Crunch

Owners of Cinnamon Toast Crunch over 1984 to 2026 General Mills start not recorded–present General Mills (start not recorded) 1990200020102020
  1. Current owner General Mills [1] verified

Where Cinnamon Toast Crunch sits in General Mills

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Cinnamon Toast Crunch sits in General Mills Tree of 18 brands under General Mills. General Mills Cinnamon Toast Crunch Annie's Betty Crocker Blue Buffalo Cheerios Chex and 12 more

Open the full General Mills ownership tree →

See the full General Mills brand portfolio (18) →

Other brands owned by General Mills

General Mills controls 18 brands on Brandtree, 17 of them in food.

Also in food

All General Mills brands →

Other brands in ready-to-eat cereal, and who owns them

General Mills has more brands in ready-to-eat cereal on Brandtree than any other owner: 7 of 32.

BrandOwnerOwner based in
Froot Loops Ferrero 🇮🇹 Italy
Grape-Nuts Post Holdings 🇺🇸 United States
Crunchy Nut Mars 🇺🇸 United States
EnviroKidz Nature's Path 🇨🇦 Canada
Chocapic Nestlé 🇨🇭 Switzerland
Jordans Associated British Foods 🇬🇧 United Kingdom
Frugra Calbee 🇯🇵 Japan
AXA Lantmännen 🇸🇪 Sweden

Every brand in ready-to-eat cereal and its owner →

About the owner: General Mills

General Mills is a publicly listed company headquartered in Minneapolis, Minnesota, United States, founded in 1856. Brandtree records 18 brands under its control, and it is listed as NYSE: GIS.

General Mills grew out of Minneapolis flour milling in the nineteenth century and incorporated under its present name in 1928. Cereal, snack bars, yoghurt and pet food are its largest businesses, and it holds Häagen-Dazs in North America.

General Mills: full profile, brands and acquisition history →

🇺🇸 Cinnamon Toast Crunch and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Cinnamon Toast Crunch is not one of them.

All American brands and who owns them →

Frequently asked questions

Who is the parent company of Cinnamon Toast Crunch?

The parent company of Cinnamon Toast Crunch is General Mills, a publicly listed company headquartered in the United States.

Is Cinnamon Toast Crunch American?

Yes. Cinnamon Toast Crunch originated in the United States in 1984 and its owner, General Mills, is also headquartered in the United States.

Is Cinnamon Toast Crunch still owned by General Mills?

Yes. As of 4 October 2026, Cinnamon Toast Crunch is still owned by General Mills. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01 — SEC EDGAR, SEC Form 10-K, published 1 July 2026; retrieved 16 September 2026.
  2. [2] USPTO: CINNAMON TOAST CRUNCH, serial 73479340 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.

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