Who owns Frugra?
Frugra is owned by Calbee (Japan, TSE: 2229).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Calbee Group Integrated Report 2025, Calbee, Inc. Last checked .
Key facts
- Current owner
- Calbee, Inc. reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Founded
- 1991
- Category
- Food › Breakfast cereal › Ready-to-eat cereal
- Parent ticker
- TSE: 2229
- Last verified
- · 1 sources
About Frugra
Frugra is a fruit granola launched in 1991 as Fruit Granola, aimed at supporting the health of busy working women, and renamed Frugra in 2011. Calbee credits it with driving growth in the Japanese cereal market, where Calbee holds the top share. It is also made in mainland China and sold across Greater China through Calbee's e-commerce subsidiary.
Ownership timeline of Frugra
Where Frugra sits in Calbee
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Calbee ownership tree →
See the full Calbee brand portfolio (9) →
Other brands owned by Calbee
Calbee controls 9 brands on Brandtree, 9 of them in food.
Also in food
- Calbee Potato Chips (1975)
- Harvest Snaps (2013)
- Jagabee (2006)
- JagaRico (1995)
- Kappa Ebisen (1964)
- Sapporo Potato (1972)
- Sayaendo (1993)
- Seabrook
Other brands in ready-to-eat cereal, and who owns them
The 32 brands in ready-to-eat cereal on Brandtree belong to 12 owners. The largest is General Mills, with 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheerios | General Mills | 🇺🇸 United States |
| Froot Loops | Ferrero | 🇮🇹 Italy |
| Grape-Nuts | Post Holdings | 🇺🇸 United States |
| Crunchy Nut | Mars | 🇺🇸 United States |
| EnviroKidz | Nature's Path | 🇨🇦 Canada |
| Chocapic | Nestlé | 🇨🇭 Switzerland |
| AXA | Lantmännen | 🇸🇪 Sweden |
| Jasmine | M. Dias Branco | 🇧🇷 Brazil |
About the owner: Calbee
Calbee is a publicly listed company headquartered in Tokyo, Japan, founded in 1949. Brandtree records 9 brands under its control, and it is listed as TSE: 2229.
Calbee is Japan's dominant snack maker, established on 30 April 1949 as Matsuo Food Processing and renamed in 1955 after a portmanteau of calcium and vitamin B1. It says it holds more than half of the Japanese snack market and the top share in cereal through Frugra. PepsiCo, through its wholly owned Frito-Lay Global Investments, is Calbee's largest shareholder with 21.41 per cent under a strategic alliance begun in 2009, which also made Japan Frito-Lay a Calbee subsidiary. Calbee has been listed in Tokyo since 2011 and operates in twelve countries and regions.
🇯🇵 Frugra and other Japanese brands
Brandtree records a controlling owner for 456 brands that began in Japan. 23 of them (5%) are now controlled by a company headquartered in another country; Frugra is not one of them.
- Ajinomoto — Ajinomoto 🇯🇵
- Almond Koka — Glico 🇯🇵
- Amuleia — Nisshin Seifun 🇯🇵
- Aohata — Kewpie 🇯🇵
- C1000 — House Foods 🇯🇵
- Calorie Mate — Otsuka 🇯🇵
Frequently asked questions
Who is the parent company of Frugra?
The parent company of Frugra is Calbee, a publicly listed company headquartered in Japan.
Is Frugra Japanese?
Yes. Frugra originated in Japan in 1991 and its owner, Calbee, is also headquartered in Japan.
Is Frugra still owned by Calbee?
Yes. As of 16 September 2026, Frugra is still owned by Calbee. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Calbee Group Integrated Report 2025 — Calbee, Inc., Annual report; retrieved 16 September 2026.
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