Who owns Sayaendo?
Sayaendo is owned by Calbee (Japan, TSE: 2229).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Calbee Group Integrated Report 2025, Calbee, Inc. Last checked .
Key facts
- Current owner
- Calbee, Inc. reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Founded
- 1993
- Category
- Food › Snacks › Salty snacks
- Parent ticker
- TSE: 2229
- Last verified
- · 1 sources
About Sayaendo
Sayaendo is a green pea snack launched in 1993 and shaped like peas in a pod, with a mascot character on the package that also appeared in television advertising. It is sold in Thailand under the local name BunBun, and its recipe became the basis for Harvest Snaps, the brand Calbee built for North America.
Ownership timeline of Sayaendo
Where Sayaendo sits in Calbee
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Calbee ownership tree →
See the full Calbee brand portfolio (9) →
Other brands owned by Calbee
Calbee controls 9 brands on Brandtree, 9 of them in food.
Also in food
- Calbee Potato Chips (1975)
- Frugra (1991)
- Harvest Snaps (2013)
- Jagabee (2006)
- JagaRico (1995)
- Kappa Ebisen (1964)
- Sapporo Potato (1972)
- Seabrook
Other brands in salty snacks, and who owns them
The 100 brands in salty snacks on Brandtree belong to 48 owners. The largest is PepsiCo, with 12; Calbee has 8.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheetos | PepsiCo | 🇺🇸 United States |
| Boyki | Siantar Top | 🇮🇩 Indonesia |
| Bonitas | Vitaminka | 🇲🇰 North Macedonia |
| Cape Cod | Campbell's | 🇺🇸 United States |
| Act II | Conagra Brands | 🇺🇸 United States |
| Diana | Diana | 🇸🇻 El Salvador |
| Chiki | Indofood | 🇮🇩 Indonesia |
| Cuttlefish Peanut Balls | Orion | 🇰🇷 South Korea |
About the owner: Calbee
Calbee is a publicly listed company headquartered in Tokyo, Japan, founded in 1949. Brandtree records 9 brands under its control, and it is listed as TSE: 2229.
Calbee is Japan's dominant snack maker, established on 30 April 1949 as Matsuo Food Processing and renamed in 1955 after a portmanteau of calcium and vitamin B1. It says it holds more than half of the Japanese snack market and the top share in cereal through Frugra. PepsiCo, through its wholly owned Frito-Lay Global Investments, is Calbee's largest shareholder with 21.41 per cent under a strategic alliance begun in 2009, which also made Japan Frito-Lay a Calbee subsidiary. Calbee has been listed in Tokyo since 2011 and operates in twelve countries and regions.
🇯🇵 Sayaendo and other Japanese brands
Brandtree records a controlling owner for 456 brands that began in Japan. 23 of them (5%) are now controlled by a company headquartered in another country; Sayaendo is not one of them.
- Ajinomoto — Ajinomoto 🇯🇵
- Almond Koka — Glico 🇯🇵
- Amuleia — Nisshin Seifun 🇯🇵
- Aohata — Kewpie 🇯🇵
- C1000 — House Foods 🇯🇵
- Calorie Mate — Otsuka 🇯🇵
Frequently asked questions
Who is the parent company of Sayaendo?
The parent company of Sayaendo is Calbee, a publicly listed company headquartered in Japan.
Is Sayaendo Japanese?
Yes. Sayaendo originated in Japan in 1993 and its owner, Calbee, is also headquartered in Japan.
Is Sayaendo still owned by Calbee?
Yes. As of 16 September 2026, Sayaendo is still owned by Calbee. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Calbee Group Integrated Report 2025 — Calbee, Inc., Annual report; retrieved 16 September 2026.
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