Who owns Jasmine?
Jasmine is owned by M. Dias Branco (Brazil, B3: MDIA3), which has owned the brand since 31 August 2022.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: M. Dias Branco — Integrated Annual Report 2025, M. Dias Branco S.A. Indústria e Comércio de Alimentos. Last checked .
Key facts
- Current owner
- M. Dias Branco S.A. Indústria e Comércio de Alimentos reported
- Owned since
- Owner HQ
- 🇧🇷 Brazil, Eusébio
- Origin
- 🇧🇷 Brazil, Campina Grande do Sul
- Category
- Food › Breakfast cereal › Ready-to-eat cereal
- Parent ticker
- B3: MDIA3
- Last verified
- · 2 sources
About Jasmine
Jasmine is a healthy-food brand from Campina Grande do Sul in Paraná. M. Dias Branco bought the company that owned it in 2022, when it led the granola and whole grain cookies markets. The company calls it a pioneer of Brazilian granola, reports a 20 per cent volume share, and has launched Premium Low Carb Granola and mini-granola lines.
Ownership timeline of Jasmine
- 2022 – present M. Dias Branco [1][2] reported
Where Jasmine sits in M. Dias Branco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full M. Dias Branco ownership tree →
See the full M. Dias Branco brand portfolio (11) →
Other brands owned by M. Dias Branco
M. Dias Branco controls 11 brands on Brandtree, 11 of them in food.
Also in food
Other brands in ready-to-eat cereal, and who owns them
The 32 brands in ready-to-eat cereal on Brandtree belong to 12 owners. The largest is General Mills, with 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheerios | General Mills | 🇺🇸 United States |
| Froot Loops | Ferrero | 🇮🇹 Italy |
| Grape-Nuts | Post Holdings | 🇺🇸 United States |
| Crunchy Nut | Mars | 🇺🇸 United States |
| EnviroKidz | Nature's Path | 🇨🇦 Canada |
| Chocapic | Nestlé | 🇨🇭 Switzerland |
| Frugra | Calbee | 🇯🇵 Japan |
| AXA | Lantmännen | 🇸🇪 Sweden |
About the owner: M. Dias Branco
M. Dias Branco is a publicly listed company headquartered in Eusébio, Brazil. Brandtree records 11 brands under its control, and it is listed as B3: MDIA3.
M. Dias Branco is a Brazilian food company based in Eusébio, Ceará, with industrial units in several Brazilian states and one in Montevideo, Uruguay. Its roots are the Padaria Imperial bakery in Ceará, where the Portuguese baker Manuel Dias Branco baked cookies and crackers from 1951. The company says it has led Brazil's crackers and cookies and pasta markets by sales volume since 2003 and became the granola market leader in 2024. It listed on B3's Novo Mercado in 2006 and reported 2025 net revenue of R$10.4 billion.
M. Dias Branco: full profile, brands and acquisition history →
🇧🇷 Jasmine and other Brazilian brands
Brandtree records a controlling owner for 177 brands that began in Brazil. 32 of them (18%) are now controlled by a company headquartered in another country; Jasmine is not one of them.
- Biotônico Fontoura — Hypera 🇧🇷
- Camil — Camil 🇧🇷
- Friboi — JBS 🇧🇷
- Guarani — Tereos 🇫🇷
- Perdigão — MBRF 🇧🇷
- Queensberry — Hero Group 🇨🇭
Frequently asked questions
Who is the parent company of Jasmine?
The parent company of Jasmine is M. Dias Branco, a publicly listed company headquartered in Brazil.
Is Jasmine Brazilian?
Yes. Jasmine originated in Brazil and its owner, M. Dias Branco, is also headquartered in Brazil.
Since when has M. Dias Branco owned Jasmine?
M. Dias Branco has owned Jasmine since 31 August 2022.
Is Jasmine still owned by M. Dias Branco?
Yes. As of 26 October 2026, Jasmine is still owned by M. Dias Branco. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] M. Dias Branco — Integrated Annual Report 2025 — M. Dias Branco S.A. Indústria e Comércio de Alimentos, Annual report; retrieved 16 September 2026.
- [2] Comunicado ao Mercado – Closing Aquisição Jasmine — M. Dias Branco S.A. Indústria e Comércio de Alimentos, Stock exchange filing, published 31 August 2022; retrieved 26 October 2026.
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