Who owns Vitarella?
Vitarella is owned by M. Dias Branco (Brazil, B3: MDIA3), which has owned the brand since 7 April 2008.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: M. Dias Branco — Integrated Annual Report 2025, M. Dias Branco S.A. Indústria e Comércio de Alimentos. Last checked .
Key facts
- Current owner
- M. Dias Branco S.A. Indústria e Comércio de Alimentos reported
- Owned since
- Owner HQ
- 🇧🇷 Brazil, Eusébio
- Origin
- 🇧🇷 Brazil, Jaboatão dos Guararapes
- Category
- Food › Snacks › Cookies & crackers
- Parent ticker
- B3: MDIA3
- Last verified
- · 2 sources
About Vitarella
Vitarella is a crackers and cookies brand from Jaboatão dos Guararapes in Pernambuco. M. Dias Branco acquired the company that owned it in 2008. The company says Vitarella is Brazil's number one crackers and cookies brand and the fourth food brand Brazilians choose most often, and it leans on its Pernambuco roots with São João festival campaigns.
Ownership timeline of Vitarella
- 2008 – present M. Dias Branco [1][2] reported
Where Vitarella sits in M. Dias Branco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full M. Dias Branco ownership tree →
See the full M. Dias Branco brand portfolio (11) →
Other brands owned by M. Dias Branco
M. Dias Branco controls 11 brands on Brandtree, 11 of them in food.
Also in food
Other brands in cookies & crackers, and who owns them
The 141 brands in cookies & crackers on Brandtree belong to 57 owners. The largest is Valeo Foods, with 13; M. Dias Branco has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Andante | Valeo Foods | 🇮🇪 Ireland |
| belVita | Mondelēz | 🇺🇸 United States |
| Choco Mucho | Rebisco | 🇵🇭 Philippines |
| Eti Burçak | Eti | 🇹🇷 Turkey |
| emNAU | Paradise Foods | 🇵🇬 Papua New Guinea |
| Biskrem | Ülker Bisküvi | 🇹🇷 Turkey |
| Bourbon | Bombay Burmah | 🇮🇳 India |
| Carr's | pladis | 🇬🇧 United Kingdom |
About the owner: M. Dias Branco
M. Dias Branco is a publicly listed company headquartered in Eusébio, Brazil. Brandtree records 11 brands under its control, and it is listed as B3: MDIA3.
M. Dias Branco is a Brazilian food company based in Eusébio, Ceará, with industrial units in several Brazilian states and one in Montevideo, Uruguay. Its roots are the Padaria Imperial bakery in Ceará, where the Portuguese baker Manuel Dias Branco baked cookies and crackers from 1951. The company says it has led Brazil's crackers and cookies and pasta markets by sales volume since 2003 and became the granola market leader in 2024. It listed on B3's Novo Mercado in 2006 and reported 2025 net revenue of R$10.4 billion.
M. Dias Branco: full profile, brands and acquisition history →
🇧🇷 Vitarella and other Brazilian brands
Brandtree records a controlling owner for 177 brands that began in Brazil. 32 of them (18%) are now controlled by a company headquartered in another country; Vitarella is not one of them.
- Biotônico Fontoura — Hypera 🇧🇷
- Camil — Camil 🇧🇷
- Friboi — JBS 🇧🇷
- Guarani — Tereos 🇫🇷
- Perdigão — MBRF 🇧🇷
- Queensberry — Hero Group 🇨🇭
Frequently asked questions
Who is the parent company of Vitarella?
The parent company of Vitarella is M. Dias Branco, a publicly listed company headquartered in Brazil.
Is Vitarella Brazilian?
Yes. Vitarella originated in Brazil and its owner, M. Dias Branco, is also headquartered in Brazil.
Since when has M. Dias Branco owned Vitarella?
M. Dias Branco has owned Vitarella since 7 April 2008.
Is Vitarella still owned by M. Dias Branco?
Yes. As of 26 October 2026, Vitarella is still owned by M. Dias Branco. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] M. Dias Branco — Integrated Annual Report 2025 — M. Dias Branco S.A. Indústria e Comércio de Alimentos, Annual report; retrieved 16 September 2026.
- [2] Fato Relevante – Aquisição da Vitarella — M. Dias Branco S.A. Indústria e Comércio de Alimentos, Stock exchange filing, published 7 April 2008; retrieved 26 October 2026.
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