Brandtree

Who owns Vitarella?

Vitarella is owned by M. Dias Branco (Brazil, B3: MDIA3), which has owned the brand since 2008.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
M. Dias Branco S.A. Indústria e Comércio de Alimentos reported
Owned since
Previous owner
None recorded
Owner HQ
🇧🇷 Brazil, Eusébio
Origin
🇧🇷 Brazil, Jaboatão dos Guararapes
Category
FoodSnacksCookies & crackers
Parent ticker
B3: MDIA3
Last verified
· 1 sources

About Vitarella

Vitarella is a crackers and cookies brand from Jaboatão dos Guararapes in Pernambuco. M. Dias Branco acquired the company that owned it in 2008. The company says Vitarella is Brazil's number one crackers and cookies brand and the fourth food brand Brazilians choose most often, and it leans on its Pernambuco roots with São João festival campaigns.

Ownership timeline of Vitarella

Owners of Vitarella over 2008 to 2026 M. Dias Branco 2008–present M. Dias Branco 2010201520202025
  1. 2008 – present M. Dias Branco [1] reported

Where Vitarella sits in M. Dias Branco

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Vitarella sits in M. Dias Branco Tree of 11 brands under M. Dias Branco. M. Dias Branco Vitarella Adria Finna Fortaleza Frontera Isabela and 5 more

Open the full M. Dias Branco ownership tree →

Other brands owned by M. Dias Branco in food

See the full M. Dias Branco brand portfolio (11) →

Latest news about Vitarella

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

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Frequently asked questions

Who is the parent company of Vitarella?

The parent company of Vitarella is M. Dias Branco, a publicly listed company headquartered in Brazil.

Is Vitarella Brazilian?

Yes. Vitarella originated in Brazil and its owner, M. Dias Branco, is also headquartered in Brazil.

Since when has M. Dias Branco owned Vitarella?

M. Dias Branco has owned Vitarella since 2008.

Is Vitarella still owned by M. Dias Branco?

Yes. As of 16 September 2026, Vitarella is still owned by M. Dias Branco. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] M. Dias Branco — Integrated Annual Report 2025 — M. Dias Branco S.A. Indústria e Comércio de Alimentos, Annual report; retrieved 16 September 2026.

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