Who owns Vitarella?
Vitarella is owned by M. Dias Branco (Brazil, B3: MDIA3), which has owned the brand since 2008.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- M. Dias Branco S.A. Indústria e Comércio de Alimentos reported
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇧🇷 Brazil, Eusébio
- Origin
- 🇧🇷 Brazil, Jaboatão dos Guararapes
- Category
- Food › Snacks › Cookies & crackers
- Parent ticker
- B3: MDIA3
- Last verified
- · 1 sources
About Vitarella
Vitarella is a crackers and cookies brand from Jaboatão dos Guararapes in Pernambuco. M. Dias Branco acquired the company that owned it in 2008. The company says Vitarella is Brazil's number one crackers and cookies brand and the fourth food brand Brazilians choose most often, and it leans on its Pernambuco roots with São João festival campaigns.
Ownership timeline of Vitarella
- 2008 – present M. Dias Branco [1] reported
Where Vitarella sits in M. Dias Branco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full M. Dias Branco ownership tree →
Other brands owned by M. Dias Branco in food
Latest news about Vitarella
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Frequently asked questions
Who is the parent company of Vitarella?
The parent company of Vitarella is M. Dias Branco, a publicly listed company headquartered in Brazil.
Is Vitarella Brazilian?
Yes. Vitarella originated in Brazil and its owner, M. Dias Branco, is also headquartered in Brazil.
Since when has M. Dias Branco owned Vitarella?
M. Dias Branco has owned Vitarella since 2008.
Is Vitarella still owned by M. Dias Branco?
Yes. As of 16 September 2026, Vitarella is still owned by M. Dias Branco. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] M. Dias Branco — Integrated Annual Report 2025 — M. Dias Branco S.A. Indústria e Comércio de Alimentos, Annual report; retrieved 16 September 2026.
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