Who owns Queensberry?
Queensberry is half-owned by Hero Group (Switzerland).[1]
Hero Group owns 50% of Queensberry rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Hero Group — Annual Report 2025, Hero AG. Last checked .
Key facts
- Current owner
- Hero AG (50% stake) reported
- Owner HQ
- 🇨🇭 Switzerland, Lenzburg
- Origin
- 🇧🇷 Brazil, Itatiba, São Paulo
- Founded
- 1988
- Category
- Food › Condiments, sauces & seasonings › Sweet spreads & nut butters
- Last verified
- · 3 sources
About Queensberry
Queensberry is the Brazilian brand of fruit jams and sweet and sour jellies that Hero calls a leader in its segment. It is sold alongside the Hero brand by Hero Brasil, a company founded in 1986 and based at Itatiba in São Paulo state, which until 2025 had only ever worked in jams and jellies.
Ownership timeline of Queensberry
- Current owner Hero Group (50%) [1] reported Queensberry belongs to Hero Brasil S.A., in which Hero AG holds a 50% equity interest and which it consolidates in full.
Where Queensberry sits in Hero Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hero Group ownership tree →
See the full Hero Group brand portfolio (16) →
Other brands owned by Hero Group
Hero Group controls 16 brands on Brandtree, 16 of them in food.
Also in food
- Baby Gourmet
- Beech-Nut
- Corny (1984)
- Deliciously Ella
- Freche Freunde
- Goodies (2024)
- Hero (1910)
- Hero Baby (1985)
- Hero Solo
- Organix
- Schwartau
- Semper
- Sunar
- The Gut Stuff
- Vitrac (1981)
Other brands in sweet spreads & nut butters, and who owns them
The 35 brands in sweet spreads & nut butters on Brandtree belong to 24 owners. The largest is Halwani Bros, with 4; Hero Group has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Halwani Brothers | Halwani Bros | 🇸🇦 Saudi Arabia |
| Maple Grove Farms | B&G Foods | 🇺🇸 United States |
| Bega Peanut Butter | Bega | 🇦🇺 Australia |
| Jif | J.M. Smucker | 🇺🇸 United States |
| Chocolion | Patisen | 🇸🇳 Senegal |
| Highland Sugarworks | Rogers Sugar | 🇨🇦 Canada |
| Matina | Cevital Agro-Industrie | 🇩🇿 Algeria |
| Comvita | Comvita | 🇳🇿 New Zealand |
About the owner: Hero Group
Hero Group is a privately held company headquartered in Lenzburg, Switzerland, founded in 1886. Brandtree records 16 brands under its control.
Hero is a privately held Swiss food company founded in 1886 in Lenzburg, where its headquarters still are. Arend Oetker acquired a majority shareholding in 1995 and a member of the Oetker family sits on its board. It reported net sales of CHF 1,187 million in 2025 across three categories: Better Snacking, Naturally Good Food, which holds the jams it has made for more than a century, and Others, which holds baby and toddler milk. The Hero 2035 strategy introduced in 2025 committed the group to snacking, and its purchases have followed it: Deliciously Ella in 2024, the Brazilian snack brand Pinati in 2025 and The Gut Stuff in 2026.
🇧🇷 Queensberry and other Brazilian brands
Brandtree records a controlling owner for 149 brands that began in Brazil. 31 of them (21%) are now controlled by a company headquartered in another country, Queensberry among them.
Frequently asked questions
Who is the parent company of Queensberry?
Queensberry has no sole parent company: it is half-owned by Hero Group, a privately held company headquartered in Switzerland.
Is Queensberry Brazilian or Swiss?
Queensberry originated in Brazil in 1988, but it is half-owned today by Hero Group, which is headquartered in Switzerland. So Queensberry is a Brazilian-origin brand that is half Swiss-owned.
Is Queensberry still owned by Hero Group?
Yes. As of 2 October 2026, Queensberry is still half-owned by Hero Group. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hero Group — Annual Report 2025 — Hero AG, Annual report; retrieved 27 September 2026.
- [2] Hero acquires Brazilian snack company — Hero AG, Official press release, published 8 September 2025; retrieved 27 September 2026.
- [3] Hero Group history: Hero under the Oetker stewardship 1973-1999 — Hero AG, Official document; retrieved 2 October 2026.
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