Who owns Goodies?
Goodies is owned by Hero Group (Switzerland).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Hero Group — Annual Report 2025, Hero AG. Last checked .
Key facts
- Current owner
- Hero AG reported
- Owner HQ
- 🇨🇭 Switzerland, Lenzburg
- Origin
- 🇨🇭 Switzerland
- Founded
- 2024
- Category
- Food › Snacks › Snack bars
- Last verified
- · 1 sources
About Goodies
Goodies is the preschooler snack brand Hero launched in 2024 for children who have outgrown baby food. By 2025 it was sold in more than ten countries and had added baked rather than fried savoury snacks, fruit gummies, fruit and cereal bars and pouches; Hero ran a collaboration with the BBC programme Bluey and let children pick its flavours and packaging.
Ownership timeline of Goodies
- Current owner Hero Group [1] reported
Where Goodies sits in Hero Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hero Group ownership tree →
See the full Hero Group brand portfolio (16) →
Other brands owned by Hero Group
Hero Group controls 16 brands on Brandtree, 16 of them in food.
Also in food
- Baby Gourmet
- Beech-Nut
- Corny (1984)
- Deliciously Ella
- Freche Freunde
- Hero (1910)
- Hero Baby (1985)
- Hero Solo
- Organix
- Queensberry (1988)
- Schwartau
- Semper
- Sunar
- The Gut Stuff
- Vitrac (1981)
Other brands in snack bars, and who owns them
Hero Group has more brands in snack bars on Brandtree than any other owner: 4 of 15.
| Brand | Owner | Owner based in |
|---|---|---|
| KIND | Mars | 🇺🇸 United States |
| Larabar | General Mills | 🇺🇸 United States |
| Rawbite | Bahlsen | 🇩🇪 Germany |
| Mizo Túró Rudi | Bonafarm | 🇭🇺 Hungary |
| Goûter | Faffa Food | 🇪🇹 Ethiopia |
| BEAR | Lotus Bakeries | 🇧🇪 Belgium |
| Clif Bar | Mondelēz | 🇺🇸 United States |
| Quaker Chewy | PepsiCo | 🇺🇸 United States |
About the owner: Hero Group
Hero Group is a privately held company headquartered in Lenzburg, Switzerland, founded in 1886. Brandtree records 16 brands under its control.
Hero is a privately held Swiss food company founded in 1886 in Lenzburg, where its headquarters still are. Arend Oetker acquired a majority shareholding in 1995 and a member of the Oetker family sits on its board. It reported net sales of CHF 1,187 million in 2025 across three categories: Better Snacking, Naturally Good Food, which holds the jams it has made for more than a century, and Others, which holds baby and toddler milk. The Hero 2035 strategy introduced in 2025 committed the group to snacking, and its purchases have followed it: Deliciously Ella in 2024, the Brazilian snack brand Pinati in 2025 and The Gut Stuff in 2026.
🇨🇭 Goodies and other Swiss brands
Brandtree records a controlling owner for 114 brands that began in Switzerland. 33 of them (29%) are now controlled by a company headquartered in another country; Goodies is not one of them.
Frequently asked questions
Who is the parent company of Goodies?
The parent company of Goodies is Hero Group, a privately held company headquartered in Switzerland.
Is Goodies Swiss?
Yes. Goodies originated in Switzerland in 2024 and its owner, Hero Group, is also headquartered in Switzerland.
Is Goodies still owned by Hero Group?
Yes. As of 27 September 2026, Goodies is still owned by Hero Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hero Group — Annual Report 2025 — Hero AG, Annual report; retrieved 27 September 2026.
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