Who owns Clif Bar?
Clif Bar is owned by Mondelēz (the United States, NASDAQ: MDLZ), which has owned the brand since 1 August 2022.[1]
Evidence: Mondelez International, Inc. Annual Report on Form 10-K filed 2026-02-04, SEC EDGAR, 4 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Mondelez International, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Chicago, Illinois
- Origin
- 🇺🇸 United States, Emeryville, California
- Founded
- 1992 by Gary Erickson
- Category
- Food › Snacks › Snack bars
- Parent ticker
- NASDAQ: MDLZ
- Trademark registrant
- INTERCONTINENTAL GREAT BRANDS LLC (USPTO)
- Last verified
- · 3 sources
About Clif Bar
Clif Bar was founded in 1992 by cyclist Gary Erickson, who was on a long ride eating an energy bar he disliked when he decided to make a better one, and named it after his father. The company remained employee and founder-owned until Mondelēz acquired it in 2022 for about $2.9 billion.
What Mondelēz's annual report says about Clif Bar
Sentences about Clif Bar from Mondelēz's latest annual filing[1], copied word for word.
Segment operating income decreased $588 million (23.6%), primarily due to higher raw material costs, unfavorable volume/mix, unfavorable acquisition-related items reflecting a lower year-over-year benefit from contingent consideration adjustments related to Clif Bar, net of lower acquisition integration costs, and higher costs incurred for the ERP System Implementation program.
Contingent consideration liabilities include an earn-out arrangement related to the acquisition of Clif Bar & Company ("Clif Bar") in 2022.
How often Mondelēz names Clif Bar in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Clif Bar
The USPTO record for the Clif Bar mark lists INTERCONTINENTAL GREAT BRANDS LLC as the owner of record (serial number 74486088). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Clif Bar
Where Clif Bar sits in Mondelēz
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mondelēz ownership tree →
See the full Mondelēz brand portfolio (28) →
Other brands owned by Mondelēz
Mondelēz controls 28 brands on Brandtree, 26 of them in food.
Also in food
- belVita (2010)
- Cadbury (1824)
- Cadbury Creme Egg (1963)
- Cadbury Dairy Milk (1905)
- Chips Ahoy! (1963)
- Club Social (1962)
- Côte d'Or (1883)
- Daim (1953)
- Freia (1889)
- LU (1846)
- Marabou (1916)
- Milka (1901)
- Nutter Butter (1969)
- Oreo (1912)
- Philadelphia (1872)
- Premium (1876)
- Prince (1961)
- Ricolino (1970)
Other brands in snack bars, and who owns them
The 15 brands in snack bars on Brandtree belong to 9 owners. The largest is Hero Group, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Corny | Hero Group | 🇨🇭 Switzerland |
| KIND | Mars | 🇺🇸 United States |
| Larabar | General Mills | 🇺🇸 United States |
| Rawbite | Bahlsen | 🇩🇪 Germany |
| Mizo Túró Rudi | Bonafarm | 🇭🇺 Hungary |
| Goûter | Faffa Food | 🇪🇹 Ethiopia |
| BEAR | Lotus Bakeries | 🇧🇪 Belgium |
| Quaker Chewy | PepsiCo | 🇺🇸 United States |
About the owner: Mondelēz
Mondelēz is a publicly listed company headquartered in Chicago, Illinois, United States, founded in 2012. Brandtree records 28 brands under its control, and it is listed as NASDAQ: MDLZ.
Mondelēz International is the snacks company created in 2012 when Kraft Foods split in two, keeping the global biscuit, chocolate and gum businesses while the North American grocery business became Kraft Foods Group.
🇺🇸 Clif Bar and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Clif Bar is not one of them.
Frequently asked questions
Who is the parent company of Clif Bar?
The parent company of Clif Bar is Mondelēz, a publicly listed company headquartered in the United States.
Is Clif Bar American?
Yes. Clif Bar originated in the United States in 1992 and its owner, Mondelēz, is also headquartered in the United States.
Since when has Mondelēz owned Clif Bar?
Mondelēz has owned Clif Bar since 1 August 2022.
Is Clif Bar still owned by Mondelēz?
Yes. As of 10 October 2026, Clif Bar is still owned by Mondelēz. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mondelez International, Inc. Annual Report on Form 10-K filed 2026-02-04 — SEC EDGAR, SEC Form 10-K, published 4 February 2026; retrieved 16 September 2026.
- [2] USPTO: CLIF BAR, serial 74486088, registration 2143787 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
- [3] Mondelēz International — our brands: Clif — Mondelēz International, Inc., Official document; retrieved 26 September 2026.
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