Who owns Toblerone?
Toblerone is owned by Mondelēz (the United States, NASDAQ: MDLZ).[1]
Evidence: Mondelez International, Inc. Annual Report on Form 10-K filed 2026-02-04, SEC EDGAR, 4 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Mondelez International, Inc. verified
- Owner HQ
- 🇺🇸 United States, Chicago, Illinois
- Origin
- 🇨🇭 Switzerland, Bern
- Founded
- 1908 by Theodor Tobler, Emil Baumann
- Category
- Food › Confectionery › Chocolate
- Parent ticker
- NASDAQ: MDLZ
- Trademark registrant
- KRAFT FOODS SCHWEIZ HOLDING GMBH (USPTO)
- Last verified
- · 3 sources
About Toblerone
Toblerone is a triangular milk chocolate bar with honey and almond nougat, created in Bern in 1908 by Theodor Tobler and Emil Baumann. Its shape is trademarked, and the Matterhorn on the packaging conceals a bear in the outline, a reference to the city of Bern. It is heavily sold through airport duty free.
How often Mondelēz names Toblerone in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Toblerone
The USPTO record for the Toblerone mark lists KRAFT FOODS SCHWEIZ HOLDING GMBH as the owner of record (serial number 74509892). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Toblerone
Where Toblerone sits in Mondelēz
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mondelēz ownership tree →
See the full Mondelēz brand portfolio (28) →
Other brands owned by Mondelēz
Mondelēz controls 28 brands on Brandtree, 26 of them in food.
Also in food
- belVita (2010)
- Cadbury (1824)
- Cadbury Creme Egg (1963)
- Cadbury Dairy Milk (1905)
- Chips Ahoy! (1963)
- Clif Bar (1992)
- Club Social (1962)
- Côte d'Or (1883)
- Daim (1953)
- Freia (1889)
- LU (1846)
- Marabou (1916)
- Milka (1901)
- Nutter Butter (1969)
- Oreo (1912)
- Philadelphia (1872)
- Premium (1876)
- Prince (1961)
Other brands in chocolate, and who owns them
The 131 brands in chocolate on Brandtree belong to 45 owners. The largest is Mars, with 9; Mondelēz has 9.
| Brand | Owner | Owner based in |
|---|---|---|
| Bounty | Mars | 🇺🇸 United States |
| Danusia | Wawel | 🇵🇱 Poland |
| Elizabeth Shaw | Colian | 🇵🇱 Poland |
| Baby Ruth | Ferrero | 🇮🇹 Italy |
| Almond Joy | Hershey | 🇺🇸 United States |
| Caffarel | Lindt & Sprüngli | 🇨🇭 Switzerland |
| Eitt Sett | Nói Síríus | 🇮🇸 Iceland |
| Águila | Arcor | 🇦🇷 Argentina |
About the owner: Mondelēz
Mondelēz is a publicly listed company headquartered in Chicago, Illinois, United States, founded in 2012. Brandtree records 28 brands under its control, and it is listed as NASDAQ: MDLZ.
Mondelēz International is the snacks company created in 2012 when Kraft Foods split in two, keeping the global biscuit, chocolate and gum businesses while the North American grocery business became Kraft Foods Group.
🇨🇭 Toblerone and other Swiss brands
Brandtree records a controlling owner for 128 brands that began in Switzerland. 35 of them (27%) are now controlled by a company headquartered in another country, Toblerone among them.
Frequently asked questions
Who is the parent company of Toblerone?
The parent company of Toblerone is Mondelēz, a publicly listed company headquartered in the United States.
Is Toblerone Swiss or American?
Toblerone originated in Switzerland in 1908, but it is owned today by Mondelēz, which is headquartered in the United States. So Toblerone is a Swiss-origin brand under American ownership.
Is Toblerone still owned by Mondelēz?
Yes. As of 26 September 2026, Toblerone is still owned by Mondelēz. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mondelez International, Inc. Annual Report on Form 10-K filed 2026-02-04 — SEC EDGAR, SEC Form 10-K, published 4 February 2026; retrieved 16 September 2026.
- [2] USPTO: TOBLERONE, serial 74509892, registration 1877828 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
- [3] Mondelēz International — our brands: Toblerone — Mondelēz International, Inc., Official document; retrieved 26 September 2026.
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