Who owns Marabou?
Marabou is owned by Mondelēz (the United States, NASDAQ: MDLZ).[1]
Evidence: Mondelez International, Inc. Annual Report on Form 10-K filed 2026-02-04, SEC EDGAR, 4 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Mondelez International, Inc. verified
- Owner HQ
- 🇺🇸 United States, Chicago, Illinois
- Origin
- 🇸🇪 Sweden
- Founded
- 1916
- Category
- Food › Confectionery › Chocolate
- Parent ticker
- NASDAQ: MDLZ
- Trademark registrant
- Kraft Foods Sverige Intellectual Property AB (USPTO)
- Last verified
- · 3 sources
About Marabou
Marabou is the leading chocolate brand in Sweden, founded in 1916 by a member of the Norwegian family behind Freia. Its milk chocolate block, scored into squares, is among the most consumed food products in the country. Mondelēz owns both Marabou and Freia, having acquired them through the Kraft purchase of Cadbury.
Trademark record for Marabou
The USPTO record for the Marabou mark lists Kraft Foods Sverige Intellectual Property AB as the owner of record (serial number 77664742). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Marabou
Where Marabou sits in Mondelēz
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mondelēz ownership tree →
See the full Mondelēz brand portfolio (28) →
Other brands owned by Mondelēz
Mondelēz controls 28 brands on Brandtree, 26 of them in food.
Also in food
- belVita (2010)
- Cadbury (1824)
- Cadbury Creme Egg (1963)
- Cadbury Dairy Milk (1905)
- Chips Ahoy! (1963)
- Clif Bar (1992)
- Club Social (1962)
- Côte d'Or (1883)
- Daim (1953)
- Freia (1889)
- LU (1846)
- Milka (1901)
- Nutter Butter (1969)
- Oreo (1912)
- Philadelphia (1872)
- Premium (1876)
- Prince (1961)
- Ricolino (1970)
Other brands in chocolate, and who owns them
The 131 brands in chocolate on Brandtree belong to 45 owners. The largest is Mars, with 9; Mondelēz has 9.
| Brand | Owner | Owner based in |
|---|---|---|
| Bounty | Mars | 🇺🇸 United States |
| Danusia | Wawel | 🇵🇱 Poland |
| Elizabeth Shaw | Colian | 🇵🇱 Poland |
| Baby Ruth | Ferrero | 🇮🇹 Italy |
| Almond Joy | Hershey | 🇺🇸 United States |
| Caffarel | Lindt & Sprüngli | 🇨🇭 Switzerland |
| Eitt Sett | Nói Síríus | 🇮🇸 Iceland |
| Águila | Arcor | 🇦🇷 Argentina |
About the owner: Mondelēz
Mondelēz is a publicly listed company headquartered in Chicago, Illinois, United States, founded in 2012. Brandtree records 28 brands under its control, and it is listed as NASDAQ: MDLZ.
Mondelēz International is the snacks company created in 2012 when Kraft Foods split in two, keeping the global biscuit, chocolate and gum businesses while the North American grocery business became Kraft Foods Group.
🇸🇪 Marabou and other Swedish brands
Brandtree records a controlling owner for 117 brands that began in Sweden. 53 of them (45%) are now controlled by a company headquartered in another country, Marabou among them.
- AXA — Lantmännen 🇸🇪
- Ahlgrens bilar — Cloetta 🇸🇪
- Annas — Lotus Bakeries 🇧🇪
- Barebells — Vitamin Well Group 🇸🇪
- Dalsjöfors — Danish Crown 🇩🇰
- Felix — Orkla 🇳🇴
Frequently asked questions
Who is the parent company of Marabou?
The parent company of Marabou is Mondelēz, a publicly listed company headquartered in the United States.
Is Marabou Swedish or American?
Marabou originated in Sweden in 1916, but it is owned today by Mondelēz, which is headquartered in the United States. So Marabou is a Swedish-origin brand under American ownership.
Is Marabou still owned by Mondelēz?
Yes. As of 26 September 2026, Marabou is still owned by Mondelēz. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mondelez International, Inc. Annual Report on Form 10-K filed 2026-02-04 — SEC EDGAR, SEC Form 10-K, published 4 February 2026; retrieved 16 September 2026.
- [2] USPTO: MARABOU, serial 77664742, registration 3751352 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
- [3] Mondelēz International — our brands: Marabou — Mondelēz International, Inc., Official document; retrieved 26 September 2026.
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