Who owns Freche Freunde?
Freche Freunde is owned by Hero Group (Switzerland).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Hero Group — Annual Report 2025, Hero AG. Last checked .
Key facts
- Current owner
- Hero AG reported
- Owner HQ
- 🇨🇭 Switzerland, Lenzburg
- Origin
- 🇩🇪 Germany, Berlin
- Category
- Food › Baby & infant food › Baby meals & snacks
- Last verified
- · 3 sources
About Freche Freunde
Freche Freunde is the German children's food brand built by erdbär, the Berlin company Hero first worked with as a strategic partner and now owns outright. It sells fruit and vegetable pouches, biscuits and snacks for toddlers and preschoolers, and added beetroot biscuits in 2025 as part of Hero's push into snacks for older children.
Ownership timeline of Freche Freunde
- Current owner Hero Group [1] reported
Where Freche Freunde sits in Hero Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hero Group ownership tree →
See the full Hero Group brand portfolio (16) →
Other brands owned by Hero Group
Hero Group controls 16 brands on Brandtree, 16 of them in food.
Also in food
- Baby Gourmet
- Beech-Nut
- Corny (1984)
- Deliciously Ella
- Goodies (2024)
- Hero (1910)
- Hero Baby (1985)
- Hero Solo
- Organix
- Queensberry (1988)
- Schwartau
- Semper
- Sunar
- The Gut Stuff
- Vitrac (1981)
Other brands in baby meals & snacks, and who owns them
Hero Group has more brands in baby meals & snacks on Brandtree than any other owner: 6 of 20.
| Brand | Owner | Owner based in |
|---|---|---|
| Promina | Indofood | 🇮🇩 Indonesia |
| Cerelac | Nestlé | 🇨🇭 Switzerland |
| Cerifam | Faffa Food | 🇪🇹 Ethiopia |
| Good Goût | H&H Group | 🇭🇰 Hong Kong |
| Earth's Best | Hain Celestial | 🇺🇸 United States |
| Anmum | Lactalis | 🇫🇷 France |
| Kiddylicious | Lotus Bakeries | 🇧🇪 Belgium |
| Love Child Organics | Nature's Path | 🇨🇦 Canada |
About the owner: Hero Group
Hero Group is a privately held company headquartered in Lenzburg, Switzerland, founded in 1886. Brandtree records 16 brands under its control.
Hero is a privately held Swiss food company founded in 1886 in Lenzburg, where its headquarters still are. Arend Oetker acquired a majority shareholding in 1995 and a member of the Oetker family sits on its board. It reported net sales of CHF 1,187 million in 2025 across three categories: Better Snacking, Naturally Good Food, which holds the jams it has made for more than a century, and Others, which holds baby and toddler milk. The Hero 2035 strategy introduced in 2025 committed the group to snacking, and its purchases have followed it: Deliciously Ella in 2024, the Brazilian snack brand Pinati in 2025 and The Gut Stuff in 2026.
🇩🇪 Freche Freunde and other German brands
Brandtree records a controlling owner for 243 brands that began in Germany. 90 of them (37%) are now controlled by a company headquartered in another country, Freche Freunde among them.
- 3 Glocken — Princes Group 🇬🇧
- Abraham — Bell Food Group 🇨🇭
- Aldi (Nord) — Aldi Nord 🇩🇪
- Aldi (Süd) — Aldi Süd 🇩🇪
- Almette — Hochland 🇩🇪
- Aptamil — Danone 🇫🇷
Frequently asked questions
Who is the parent company of Freche Freunde?
The parent company of Freche Freunde is Hero Group, a privately held company headquartered in Switzerland.
Is Freche Freunde German or Swiss?
Freche Freunde originated in Germany, but it is owned today by Hero Group, which is headquartered in Switzerland. So Freche Freunde is a German-origin brand under Swiss ownership.
Is Freche Freunde still owned by Hero Group?
Yes. As of 27 September 2026, Freche Freunde is still owned by Hero Group. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hero Group — Annual Report 2025 — Hero AG, Annual report; retrieved 27 September 2026.
- [2] Hero Group — more than 135 years of conserving the goodness of nature — Hero AG, Official document; retrieved 27 September 2026.
- [3] Hero Group — committed to consumers, our brands — Hero AG, Official document; retrieved 27 September 2026.
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