Brandtree

Who owns the breakfast cereal brands?

45 breakfast cereal brands tracked here are owned by 22 companies; the three largest owners, General Mills, Post Holdings and Ferrero, control 18 of them (40%) as of Oct 2026.

Treemap of breakfast cereal brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of breakfast cereal brands

#OwnerHQBrands in this categoryExamples
1General Mills🇺🇸 United States7Cheerios, Chex, Cinnamon Toast Crunch, Fiber One, Lucky Charms and 2 more
2Post Holdings🇺🇸 United States6Grape-Nuts, Honey Bunches of Oats, Malt-O-Meal, Pebbles, Post Raisin Bran and 1 more
3Ferrero🇮🇹 Italy5Froot Loops, Frosted Flakes, Kellogg's Corn Flakes, Raisin Bran, Rice Krispies
4Mars🇺🇸 United States4Crunchy Nut, Extra, Special K, Tresor
5Nature's Path🇨🇦 Canada3EnviroKidz, Love Crunch, Nature's Path
6Nestlé🇨🇭 Switzerland2Chocapic, Fitness
7Raisio🇫🇮 Finland2Elovena, Nalle
8CBL Group🇱🇰 Sri Lanka2Nutriline, Samaposha
9Lantmännen🇸🇪 Sweden1AXA
10Atlantic Grupa🇭🇷 Croatia1Boom Box
11B&G Foods🇺🇸 United States1Cream of Wheat
12Mayora🇮🇩 Indonesia1Energen
13Unga Group🇰🇪 Kenya1Famila
14Calbee🇯🇵 Japan1Frugra
15M. Dias Branco🇧🇷 Brazil1Jasmine
16Associated British Foods🇬🇧 United Kingdom1Jordans
17Tiger Brands🇿🇦 South Africa1Jungle Oats
18Orion🇰🇷 South Korea1Market O Nature
19RCL FOODS🇿🇦 South Africa1Monati
20PepsiCo🇺🇸 United States1Quaker
21Carozzi🇨🇱 Chile1Tres Ositos
22Podravka🇭🇷 Croatia1Čokolino

Sub-categories

All breakfast cereal brands and their owners

BrandOwnerSinceOrigin
AXALantmännen—🇸🇪 Sweden
Boom BoxAtlantic Grupa2021🇭🇷 Croatia
CheeriosGeneral Mills—🇺🇸 United States
ChexGeneral Mills—🇺🇸 United States
ChocapicNestlé—🇫🇷 France
Cinnamon Toast CrunchGeneral Mills—🇺🇸 United States
ČokolinoPodravka—🇭🇷 Croatia
Cream of WheatB&G Foods2007🇺🇸 United States
Crunchy NutMars via Kellanova—🇬🇧 United Kingdom
ElovenaRaisio—🇫🇮 Finland
EnergenMayora—🇮🇩 Indonesia
EnviroKidzNature's Path—🇨🇦 Canada
ExtraMars via Kellanova—🇬🇧 United Kingdom
FamilaUnga Group—🇰🇪 Kenya
Fiber OneGeneral Mills—🇺🇸 United States
FitnessNestlé—🇨🇭 Switzerland
Froot LoopsFerrero via WK Kellogg Co2023🇺🇸 United States
Frosted FlakesFerrero via WK Kellogg Co2023🇺🇸 United States
FrugraCalbee—🇯🇵 Japan
Grape-NutsPost Holdings—🇺🇸 United States
Honey Bunches of OatsPost Holdings—🇺🇸 United States
JasmineM. Dias Branco2022🇧🇷 Brazil
JordansAssociated British Foods2008🇬🇧 United Kingdom
Jungle OatsTiger Brands—🇿🇦 South Africa
Kellogg's Corn FlakesFerrero via WK Kellogg Co2023🇺🇸 United States
Love CrunchNature's Path—🇨🇦 Canada
Lucky CharmsGeneral Mills—🇺🇸 United States
Malt-O-MealPost Holdings2015🇺🇸 United States
Market O NatureOrion—🇰🇷 South Korea
MonatiRCL FOODS2013🇿🇦 South Africa
NalleRaisio—🇫🇮 Finland
Nature's PathNature's Path—🇨🇦 Canada
NutrilineCBL Group—🇱🇰 Sri Lanka
PebblesPost Holdings—🇺🇸 United States
Post Raisin BranPost Holdings—🇺🇸 United States
QuakerPepsiCo2001🇺🇸 United States
Raisin BranFerrero via WK Kellogg Co2023🇺🇸 United States
Rice KrispiesFerrero via WK Kellogg Co2023🇺🇸 United States
SamaposhaCBL Group—🇱🇰 Sri Lanka
Special KMars via Kellanova—🇺🇸 United States
Tres OsitosCarozzi—🇵🇪 Peru
TresorMars via Kellanova—🇩🇪 Germany
TrixGeneral Mills—🇺🇸 United States
WeetabixPost Holdings2017🇬🇧 United Kingdom
WheatiesGeneral Mills—🇺🇸 United States

Recent breakfast cereal deals