Who owns Weetabix?
Weetabix is owned by Post Holdings (the United States, NYSE: POST), which has owned the brand since 3 July 2017.[1]
Evidence: Post Holdings, Inc. Annual Report on Form 10-K filed 2025-11-21, SEC EDGAR, 21 November 2025. Verified from filings; last checked .
Key facts
- Current owner
- Post Holdings, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, St. Louis, Missouri
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1932
- Category
- Food › Breakfast cereal › Ready-to-eat cereal
- Parent ticker
- NYSE: POST
- Last verified
- · 1 sources
About Weetabix
Weetabix is the largest breakfast cereal brand in the United Kingdom, a compressed wheat biscuit eaten with milk, made in Northamptonshire since 1932. Post acquired the business from Bright Food in 2017 for £1.4 billion. The Chinese owner had held it for five years and struggled to grow the brand in its own market.
What Post Holdings's annual report says about Weetabix
Sentences about Weetabix from Post Holdings's latest annual filing[1], copied word for word.
Weetabix Our Weetabix segment primarily markets and distributes branded and private label RTE cereal products.
Weetabix is a leading manufacturer in the U.K. breakfast cereals category, and its core brands are Weetabix and Alpen .
Weetabix also markets and distributes hot cereals, protein-based shakes and nutritional snacks.
How often Post Holdings names Weetabix in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Weetabix
- 2017 – present Post Holdings [1] verified
Where Weetabix sits in Post Holdings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Post Holdings ownership tree →
See the full Post Holdings brand portfolio (6) →
Other brands owned by Post Holdings
Post Holdings controls 6 brands on Brandtree, 6 of them in food.
Also in food
- Grape-Nuts (1897)
- Honey Bunches of Oats (1989)
- Malt-O-Meal (1919)
- Pebbles (1971)
- Post Raisin Bran (1942)
Other brands in ready-to-eat cereal, and who owns them
The 32 brands in ready-to-eat cereal on Brandtree belong to 12 owners. The largest is General Mills, with 7; Post Holdings has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheerios | General Mills | 🇺🇸 United States |
| Froot Loops | Ferrero | 🇮🇹 Italy |
| Crunchy Nut | Mars | 🇺🇸 United States |
| EnviroKidz | Nature's Path | 🇨🇦 Canada |
| Chocapic | Nestlé | 🇨🇭 Switzerland |
| Jordans | Associated British Foods | 🇬🇧 United Kingdom |
| Frugra | Calbee | 🇯🇵 Japan |
| AXA | Lantmännen | 🇸🇪 Sweden |
About the owner: Post Holdings
Post Holdings is a publicly listed company headquartered in St. Louis, Missouri, United States, founded in 2012. Brandtree records 6 brands under its control, and it is listed as NYSE: POST.
Post Holdings was spun out of Ralcorp in 2012 with the Post cereal business and has since bought aggressively across cereal, eggs, pet food and nutrition. The cereal brand itself dates to 1895, when C. W. Post created Postum as a coffee substitute after a stay at the Battle Creek Sanitarium.
Post Holdings: full profile, brands and acquisition history →
🇬🇧 Weetabix and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country, Weetabix among them.
Frequently asked questions
Who is the parent company of Weetabix?
The parent company of Weetabix is Post Holdings, a publicly listed company headquartered in the United States.
Is Weetabix British or American?
Weetabix originated in the United Kingdom in 1932, but it is owned today by Post Holdings, which is headquartered in the United States. So Weetabix is a British-origin brand under American ownership.
Since when has Post Holdings owned Weetabix?
Post Holdings has owned Weetabix since 3 July 2017.
Is Weetabix still owned by Post Holdings?
Yes. As of 11 October 2026, Weetabix is still owned by Post Holdings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Post Holdings, Inc. Annual Report on Form 10-K filed 2025-11-21 — SEC EDGAR, SEC Form 10-K, published 21 November 2025; retrieved 16 September 2026.
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