Who owns Honey Bunches of Oats?
Honey Bunches of Oats is owned by Post Holdings (the United States, NYSE: POST).[1]
Evidence: Post Holdings, Inc. Annual Report on Form 10-K filed 2025-11-21, SEC EDGAR, 21 November 2025. Verified from filings; last checked .
Key facts
- Current owner
- Post Holdings, Inc. verified
- Owner HQ
- 🇺🇸 United States, St. Louis, Missouri
- Origin
- 🇺🇸 United States
- Founded
- 1989
- Category
- Food › Breakfast cereal › Ready-to-eat cereal
- Parent ticker
- NYSE: POST
- Last verified
- · 1 sources
About Honey Bunches of Oats
Honey Bunches of Oats was created in 1989 by a Post plant employee who combined flakes with clusters of granola, and it became the company's largest cereal brand. It is one of the few significant American cereal launches of the last forty years.
How often Post Holdings names Honey Bunches of Oats in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of Honey Bunches of Oats
- Current owner Post Holdings [1] verified
Where Honey Bunches of Oats sits in Post Holdings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Post Holdings ownership tree →
See the full Post Holdings brand portfolio (6) →
Other brands owned by Post Holdings
Post Holdings controls 6 brands on Brandtree, 6 of them in food.
Also in food
- Grape-Nuts (1897)
- Malt-O-Meal (1919)
- Pebbles (1971)
- Post Raisin Bran (1942)
- Weetabix (1932)
Other brands in ready-to-eat cereal, and who owns them
The 32 brands in ready-to-eat cereal on Brandtree belong to 12 owners. The largest is General Mills, with 7; Post Holdings has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheerios | General Mills | 🇺🇸 United States |
| Froot Loops | Ferrero | 🇮🇹 Italy |
| Crunchy Nut | Mars | 🇺🇸 United States |
| EnviroKidz | Nature's Path | 🇨🇦 Canada |
| Chocapic | Nestlé | 🇨🇭 Switzerland |
| Jordans | Associated British Foods | 🇬🇧 United Kingdom |
| Frugra | Calbee | 🇯🇵 Japan |
| AXA | Lantmännen | 🇸🇪 Sweden |
About the owner: Post Holdings
Post Holdings is a publicly listed company headquartered in St. Louis, Missouri, United States, founded in 2012. Brandtree records 6 brands under its control, and it is listed as NYSE: POST.
Post Holdings was spun out of Ralcorp in 2012 with the Post cereal business and has since bought aggressively across cereal, eggs, pet food and nutrition. The cereal brand itself dates to 1895, when C. W. Post created Postum as a coffee substitute after a stay at the Battle Creek Sanitarium.
Post Holdings: full profile, brands and acquisition history →
🇺🇸 Honey Bunches of Oats and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Honey Bunches of Oats is not one of them.
Official recalls involving Honey Bunches of Oats products
1 recall notice from government regulators matched to Honey Bunches of Oats. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Post Honey Bunches of Oats with Almonds. Sweetened Cereal with Oats and Honey. Net Wt 48 oz (3 lbs) 1.36kg. 2 Bags inside for freshness. UPC 8 84912-01428 3.… — FDA, · Class II
Reason given: Foreign Material (metal)
Recalling firm: Post Consumer Brands, LLC
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Honey Bunches of Oats?
The parent company of Honey Bunches of Oats is Post Holdings, a publicly listed company headquartered in the United States.
Is Honey Bunches of Oats American?
Yes. Honey Bunches of Oats originated in the United States in 1989 and its owner, Post Holdings, is also headquartered in the United States.
Is Honey Bunches of Oats still owned by Post Holdings?
Yes. As of 16 September 2026, Honey Bunches of Oats is still owned by Post Holdings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Post Holdings, Inc. Annual Report on Form 10-K filed 2025-11-21 — SEC EDGAR, SEC Form 10-K, published 21 November 2025; retrieved 16 September 2026.
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