Who owns Pebbles?
Pebbles is owned by Post Holdings (the United States, NYSE: POST).[1]
Evidence: Post Holdings, Inc. Annual Report on Form 10-K filed 2025-11-21, SEC EDGAR, 21 November 2025. Verified from filings; last checked .
Key facts
- Current owner
- Post Holdings, Inc. verified
- Owner HQ
- 🇺🇸 United States, St. Louis, Missouri
- Origin
- 🇺🇸 United States
- Founded
- 1971
- Category
- Food › Breakfast cereal › Ready-to-eat cereal
- Parent ticker
- NYSE: POST
- Last verified
- · 1 sources
About Pebbles
Pebbles cereal, sold as Fruity Pebbles and Cocoa Pebbles, launched in 1971 and was the first cereal built on a licensed cartoon property, drawing on The Flintstones. It remains one of the largest children's cereal brands in the United States.
How often Post Holdings names Pebbles in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of Pebbles
- Current owner Post Holdings [1] verified
Where Pebbles sits in Post Holdings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Post Holdings ownership tree →
See the full Post Holdings brand portfolio (6) →
Other brands owned by Post Holdings
Post Holdings controls 6 brands on Brandtree, 6 of them in food.
Also in food
- Grape-Nuts (1897)
- Honey Bunches of Oats (1989)
- Malt-O-Meal (1919)
- Post Raisin Bran (1942)
- Weetabix (1932)
Other brands in ready-to-eat cereal, and who owns them
The 32 brands in ready-to-eat cereal on Brandtree belong to 12 owners. The largest is General Mills, with 7; Post Holdings has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheerios | General Mills | 🇺🇸 United States |
| Froot Loops | Ferrero | 🇮🇹 Italy |
| Crunchy Nut | Mars | 🇺🇸 United States |
| EnviroKidz | Nature's Path | 🇨🇦 Canada |
| Chocapic | Nestlé | 🇨🇭 Switzerland |
| Jordans | Associated British Foods | 🇬🇧 United Kingdom |
| Frugra | Calbee | 🇯🇵 Japan |
| AXA | Lantmännen | 🇸🇪 Sweden |
About the owner: Post Holdings
Post Holdings is a publicly listed company headquartered in St. Louis, Missouri, United States, founded in 2012. Brandtree records 6 brands under its control, and it is listed as NYSE: POST.
Post Holdings was spun out of Ralcorp in 2012 with the Post cereal business and has since bought aggressively across cereal, eggs, pet food and nutrition. The cereal brand itself dates to 1895, when C. W. Post created Postum as a coffee substitute after a stay at the Battle Creek Sanitarium.
Post Holdings: full profile, brands and acquisition history →
🇺🇸 Pebbles and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Pebbles is not one of them.
Frequently asked questions
Who is the parent company of Pebbles?
The parent company of Pebbles is Post Holdings, a publicly listed company headquartered in the United States.
Is Pebbles American?
Yes. Pebbles originated in the United States in 1971 and its owner, Post Holdings, is also headquartered in the United States.
Is Pebbles still owned by Post Holdings?
Yes. As of 16 September 2026, Pebbles is still owned by Post Holdings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Post Holdings, Inc. Annual Report on Form 10-K filed 2025-11-21 — SEC EDGAR, SEC Form 10-K, published 21 November 2025; retrieved 16 September 2026.
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