Who owns Fitness?
Fitness is owned by Nestlé (Switzerland, SIX: NESN).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Nestlé S.A. Annual Report 2025, 19 February 2026. Last checked .
Key facts
- Current owner
- Nestlé S.A. reported
- Owner HQ
- 🇨🇭 Switzerland, Vevey
- Origin
- 🇨🇭 Switzerland
- Founded
- 1993
- Category
- Food › Breakfast cereal › Ready-to-eat cereal
- Parent ticker
- SIX: NESN
- Last verified
- · 1 sources
About Fitness
Fitness is a wholegrain flake cereal sold across Europe and Latin America through Cereal Partners Worldwide, the joint venture Nestlé runs with General Mills for cereal outside North America. It is positioned on weight management. It is sold as Nesfit in several Latin American markets, one of many cases where the venture uses different names by country.
Ownership timeline of Fitness
Where Fitness sits in Nestlé
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Nestlé ownership tree →
See the full Nestlé brand portfolio (32) →
Other brands owned by Nestlé
Nestlé controls 32 brands on Brandtree, 18 of them in food.
Also in food
- Aero (1935)
- Boost (1994)
- Carnation (1899)
- Cerelac (1867)
- Chocapic (1984)
- Coffee mate (1961)
- Garden Gourmet (1996)
- Gerber (1927)
- Hot Pockets (1983)
- KitKat (1935)
- La Lechera (1925)
- Lean Cuisine (1981)
- Maggi (1884)
- NAN (1962)
- Nestlé Toll House (1939)
- Smarties (1937)
- Stouffer's (1922)
Founded in the 1990s
- Felix (1993)
Other brands in ready-to-eat cereal, and who owns them
The 32 brands in ready-to-eat cereal on Brandtree belong to 12 owners. The largest is General Mills, with 7; Nestlé has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheerios | General Mills | 🇺🇸 United States |
| Froot Loops | Ferrero | 🇮🇹 Italy |
| Grape-Nuts | Post Holdings | 🇺🇸 United States |
| Crunchy Nut | Mars | 🇺🇸 United States |
| EnviroKidz | Nature's Path | 🇨🇦 Canada |
| Jordans | Associated British Foods | 🇬🇧 United Kingdom |
| Frugra | Calbee | 🇯🇵 Japan |
| AXA | Lantmännen | 🇸🇪 Sweden |
About the owner: Nestlé
Nestlé is a publicly listed company headquartered in Vevey, Switzerland, founded in 1866. Brandtree records 32 brands under its control, and it is listed as SIX: NESN.
Nestlé is a Swiss food and drink company formed in 1905 by the merger of the Anglo-Swiss Milk Company with Henri Nestlé's infant food business, and traces its origins to 1866. It is the largest food company in the world by revenue and is organised around coffee, pet care, nutrition, dairy, confectionery and water.
🇨🇭 Fitness and other Swiss brands
Brandtree records a controlling owner for 128 brands that began in Switzerland. 35 of them (27%) are now controlled by a company headquartered in another country; Fitness is not one of them.
Frequently asked questions
Who is the parent company of Fitness?
The parent company of Fitness is Nestlé, a publicly listed company headquartered in Switzerland.
Is Fitness Swiss?
Yes. Fitness originated in Switzerland in 1993 and its owner, Nestlé, is also headquartered in Switzerland.
Is Fitness still owned by Nestlé?
Yes. As of 16 September 2026, Fitness is still owned by Nestlé. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nestlé S.A. Annual Report 2025 — Nestlé S.A., Annual report, published 19 February 2026; retrieved 16 September 2026.
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