Who owns Nature Valley?
Nature Valley is owned by General Mills (the United States, NYSE: GIS).[1]
Evidence: General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01, SEC EDGAR, 1 July 2026. Verified from filings; last checked .
Key facts
- Current owner
- General Mills, Inc. verified
- Owner HQ
- 🇺🇸 United States, Minneapolis, Minnesota
- Origin
- 🇺🇸 United States
- Founded
- 1975
- Category
- Food › Snacks › Snack bars
- Parent ticker
- NYSE: GIS
- Trademark registrant
- GENERAL MILLS MARKETING, INC. (USPTO)
- Last verified
- · 2 sources
About Nature Valley
Nature Valley granola bars were launched in 1975 and helped create the snack bar aisle, sold on whole grain oats and an outdoor, hiking positioning. The crunchy bars are notorious for shedding crumbs, a trait the brand has occasionally acknowledged in its own advertising.
How often General Mills names Nature Valley in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Nature Valley
The USPTO record for the Nature Valley mark lists GENERAL MILLS MARKETING, INC. as the owner of record (serial number 73074084). That name matches the owner named above.[2]
Ownership timeline of Nature Valley
- Current owner General Mills [1] verified
Where Nature Valley sits in General Mills
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full General Mills ownership tree →
See the full General Mills brand portfolio (18) →
Other brands owned by General Mills
General Mills controls 18 brands on Brandtree, 17 of them in food.
Also in food
- Annie's (1989)
- Betty Crocker (1921)
- Cheerios (1941)
- Chex (1937)
- Cinnamon Toast Crunch (1984)
- Fiber One (1985)
- Häagen-Dazs (1960)
- Larabar (2000)
- Lucky Charms (1964)
- Old El Paso (1938)
- Pillsbury (1872)
- Progresso (1925)
- Totino's (1951)
- Trix (1954)
- Wheaties (1924)
- Yoplait (1965)
Other brands in snack bars, and who owns them
The 15 brands in snack bars on Brandtree belong to 9 owners. The largest is Hero Group, with 4; General Mills has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Corny | Hero Group | 🇨🇭 Switzerland |
| KIND | Mars | 🇺🇸 United States |
| Rawbite | Bahlsen | 🇩🇪 Germany |
| Mizo Túró Rudi | Bonafarm | 🇭🇺 Hungary |
| Goûter | Faffa Food | 🇪🇹 Ethiopia |
| BEAR | Lotus Bakeries | 🇧🇪 Belgium |
| Clif Bar | Mondelēz | 🇺🇸 United States |
| Quaker Chewy | PepsiCo | 🇺🇸 United States |
About the owner: General Mills
General Mills is a publicly listed company headquartered in Minneapolis, Minnesota, United States, founded in 1856. Brandtree records 18 brands under its control, and it is listed as NYSE: GIS.
General Mills grew out of Minneapolis flour milling in the nineteenth century and incorporated under its present name in 1928. Cereal, snack bars, yoghurt and pet food are its largest businesses, and it holds Häagen-Dazs in North America.
General Mills: full profile, brands and acquisition history →
🇺🇸 Nature Valley and other American brands
Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; Nature Valley is not one of them.
Frequently asked questions
Who is the parent company of Nature Valley?
The parent company of Nature Valley is General Mills, a publicly listed company headquartered in the United States.
Is Nature Valley American?
Yes. Nature Valley originated in the United States in 1975 and its owner, General Mills, is also headquartered in the United States.
Is Nature Valley still owned by General Mills?
Yes. As of 4 October 2026, Nature Valley is still owned by General Mills. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] General Mills, Inc. Annual Report on Form 10-K filed 2026-07-01 — SEC EDGAR, SEC Form 10-K, published 1 July 2026; retrieved 16 September 2026.
- [2] USPTO: NATURE VALLEY, serial 73074084 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
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