Taco Bell is owned by Yum! Brands (the United States, NYSE: YUM), which was separated from PepsiCo on 6 October 1997.[1][2] Before Yum! Brands, Taco Bell was owned by PepsiCo from 1978 to 1997.[2]
Taco Bell was founded in California in 1962 by Glen Bell, who had watched the queues at a Mexican restaurant opposite his hot dog stand and worked out how to make hard-shell tacos quickly. PepsiCo acquired it in 1978 and it moved to Yum in 1997.
What Yum! Brands's annual report says about Taco Bell
Sentences about Taco Bell from Yum! Brands's latest annual filing[1], copied word for word.
Taco Bell The first Taco Bell restaurant was opened in 1962 by Glen Bell in Downey, California, and in 1964, the first Taco Bell franchise was sold.
How often Yum! Brands names Taco Bell in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Yum! Brands is a publicly listed company headquartered in Louisville, Kentucky, United States, founded in 1997. Brandtree records 4 brands under its control, and it is listed as NYSE: YUM.
Yum! Brands was spun off from PepsiCo in 1997 as Tricon Global Restaurants, taking the restaurant chains PepsiCo had bought in the 1970s and 1980s. It separated its Chinese business as a licensee in 2016 and now operates almost entirely through franchisees.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; Taco Bell is not one of them.
PepsiCo spun off its restaurant business as Tricon Global Restaurants, taking KFC, Pizza Hut and Taco Bell out of the drinks and snacks company. PepsiCo had found that operating restaurants competed for capital with its packaged goods brands and complicated its relationships with other chains. Tricon renamed itself Yum! Brands in 2002.
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