Who are PepsiCo's biggest competitors?
On Brandtree, PepsiCo's biggest competitors by shared categories are Atlantic Grupa, which shares 5 categories, such as salty snacks and other carbonated soft drinks; Coca-Cola, which shares 4 categories, such as cola; and Postobón, which shares 4 categories, such as other carbonated soft drinks.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. PepsiCo controls 29 brands with a page here, across 11 categories; 265 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Atlantic Grupa PepsiCo vs Atlantic Grupa | 5 | 29% | Salty snacks, Other carbonated soft drinks and Bottled water and 2 more |
| 2 | Coca-Cola | 4 | 29% | Cola, Other carbonated soft drinks and Bottled water and 1 more |
| 3 | Postobón | 4 | 31% | Other carbonated soft drinks, Bottled water and Sports & hydration drinks and 1 more |
| 4 | AJE | 4 | 31% | Cola, Bottled water and Sports & hydration drinks and 1 more |
| 5 | Kofola | 4 | 29% | Bottled water, Other carbonated soft drinks and Cola and 1 more |
| 6 | Obolon | 4 | 29% | Bottled water, Other carbonated soft drinks and Cola and 1 more |
| 7 | Refriango | 4 | 25% | Other carbonated soft drinks, Cola and Bottled water and 1 more |
| 8 | Mars | 4 | 18% | Salty snacks, Snack bars and Cookies & crackers and 1 more |
| 9 | PRAN-RFL | 4 | 20% | Salty snacks, Other carbonated soft drinks and Cola and 1 more |
| 10 | S.M. Jaleel | 3 | 25% | Other carbonated soft drinks, Bottled water and Energy drinks |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
PepsiCo and Atlantic Grupa: 5 shared categories
Atlantic Grupa · Full head-to-head
| Category | PepsiCo | Atlantic Grupa |
|---|---|---|
| Salty snacks | Cheetos, Doritos, Doritos Dinamita, Fritos, Lay's, Ruffles, Siete Foods, Smartfood, SunChips, Tostitos, Walkers, Wotsits | Smoki |
| Other carbonated soft drinks | 7UP, Mirinda, Mountain Dew, Starry | Cockta |
| Bottled water | Aquafina, bubly | Donat |
| Cookies & crackers | Stacy's | Štark |
| Hot cereal & oats | Quaker | Boom Box |
PepsiCo and Coca-Cola: 4 shared categories
PepsiCo and Postobón: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand PepsiCo owns and the most overlapping owners on Brandtree.