Who owns Starry?
Starry is owned by PepsiCo (the United States, NASDAQ: PEP).[1]
Evidence: PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03, SEC EDGAR, 3 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- PepsiCo, Inc. verified
- Owner HQ
- 🇺🇸 United States, Purchase, New York
- Origin
- 🇺🇸 United States
- Founded
- 2023
- Category
- Beverages › Soft drinks › Other carbonated soft drinks
- Parent ticker
- NASDAQ: PEP
- Trademark registrant
- PORTFOLIO CONCENTRATE SOLUTIONS UNLIMITED COMPANY (USPTO)
- Last verified
- · 2 sources
About Starry
Starry is PepsiCo's lemon-lime soft drink in the United States, launched in 2023 to replace Sierra Mist, which had itself replaced Slice. The repeated relaunches reflect how difficult the category has been for PepsiCo, where Sprite and 7UP have long held the leading positions.
How often PepsiCo names Starry in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Starry
The USPTO record for the Starry mark lists PORTFOLIO CONCENTRATE SOLUTIONS UNLIMITED COMPANY as the owner of record (serial number 97548704). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Starry
Where Starry sits in PepsiCo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full PepsiCo ownership tree →
See the full PepsiCo brand portfolio (29) →
Other brands owned by PepsiCo
PepsiCo controls 29 brands on Brandtree, 12 of them in beverages.
Also in beverages
- 7UP (1929)
- Aquafina (1994)
- bubly (2018)
- Diet Pepsi (1964)
- Gatorade (1965)
- Mirinda (1959)
- Mountain Dew (1940)
- Pepsi (1893)
- Pepsi Max (1993)
- Propel (2000)
- Rockstar Energy (2001)
Other brands in other carbonated soft drinks, and who owns them
PepsiCo has more brands in other carbonated soft drinks on Brandtree than any other owner: 4 of 80.
| Brand | Owner | Owner based in |
|---|---|---|
| Hamoud La Blanche | Hamoud Boualem | 🇩🇿 Algeria |
| 7UP (United States) | Keurig Dr Pepper | 🇺🇸 United States |
| Colombiana | Postobón | 🇨🇴 Colombia |
| Faxe Kondi | Royal Unibrew | 🇩🇰 Denmark |
| Fanta | Coca-Cola | 🇺🇸 United States |
| Hi-Malt | Heineken | 🇳🇱 Netherlands |
| Jones Soda | Jones Soda | 🇺🇸 United States |
| Melo | Kasapreko | 🇬🇭 Ghana |
About the owner: PepsiCo
PepsiCo is a publicly listed company headquartered in Purchase, New York, United States, founded in 1965. Brandtree records 29 brands under its control, and it is listed as NASDAQ: PEP.
PepsiCo was formed in 1965 by the merger of Pepsi-Cola and Frito-Lay. Roughly half its revenue comes from snacks rather than drinks, which distinguishes it from its main soft-drink competitor.
🇺🇸 Starry and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Starry is not one of them.
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
- Archery Summit — Crimson Wine Group 🇺🇸
Frequently asked questions
Who is the parent company of Starry?
The parent company of Starry is PepsiCo, a publicly listed company headquartered in the United States.
Is Starry American?
Yes. Starry originated in the United States in 2023 and its owner, PepsiCo, is also headquartered in the United States.
Is Starry still owned by PepsiCo?
Yes. As of 26 September 2026, Starry is still owned by PepsiCo. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03 — SEC EDGAR, SEC Form 10-K, published 3 February 2026; retrieved 16 September 2026.
- [2] USPTO: STARRY, serial 97548704, registration 7152578 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
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