Who owns Cake Up?
Cake Up is owned by Vitaminka (North Macedonia, MSE: VITA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Vitaminka — Products and brands, Vitaminka AD Prilep. Last checked .
Key facts
- Current owner
- Vitaminka AD Prilep reported
- Owner HQ
- 🇲🇰 North Macedonia, Prilep
- Origin
- 🇲🇰 North Macedonia, Prilep
- Category
- Food › Bakery › Cakes
- Parent ticker
- MSE: VITA
- Last verified
- · 1 sources
About Cake Up
Cake Up is Vitaminka's long-life cake brand, sold individually wrapped for lunchboxes and kiosks. The LOOP line is a soft sponge filled with chocolate sauce or with banana, strawberry or lemon, finished with a cocoa topping; the Brownie line is a chocolate cake filled with chocolate sauce or salted caramel; and the JellyCake line uses strawberry or peach fruit fillings under the same cocoa coating.
Ownership timeline of Cake Up
Where Cake Up sits in Vitaminka
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Vitaminka ownership tree →
See the full Vitaminka brand portfolio (15) →
Other brands owned by Vitaminka
Vitaminka controls 15 brands on Brandtree, 14 of them in food.
Also in food
Other brands in cakes, and who owns them
The 51 brands in cakes on Brandtree belong to 35 owners. The largest is Edita, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| HoHos (Middle East and North Africa) | Edita | 🇪🇬 Egypt |
| Lotus | Lotus Bakeries | 🇧🇪 Belgium |
| Crossini | Rebisco | 🇵🇭 Philippines |
| Balconi | Valeo Foods | 🇮🇪 Ireland |
| Mademoiselle Desserts | Emmi | 🇨🇭 Switzerland |
| Eti Browni | Eti | 🇹🇷 Turkey |
| Entenmann's | Grupo Bimbo | 🇲🇽 Mexico |
| Hostess | J.M. Smucker | 🇺🇸 United States |
About the owner: Vitaminka
Vitaminka is a publicly listed company headquartered in Prilep, North Macedonia, founded in 1956. Brandtree records 15 brands under its control, and it is listed as MSE: VITA.
Vitaminka is a food manufacturer in Prilep, North Macedonia, founded in 1956 to grind red pepper and making nothing else for its first eighteen years. From 1974 it widened into snacks, chocolate, seasonings, sauces and instant drinks, and it now sells about 47 per cent of its annual production abroad, in roughly thirty countries. Its shares trade on the Macedonian Stock Exchange. The company treats Stobi Flips, a peanut-flavoured corn puff first made in Prilep in 1978, as its best-known product and calls it the most recognisable Macedonian brand.
🇲🇰 Cake Up and other Macedonian brands
Brandtree records a controlling owner for 25 brands that began in North Macedonia. All of them are controlled from North Macedonia.
- Becutan Kids Vits — Alkaloid 🇲🇰
- Alexandria — Tikveš 🇲🇰
- GRINI — Alkaloid 🇲🇰
- Zachinal — Alkaloid 🇲🇰
- Becutan — Alkaloid 🇲🇰
- Domaine Bela Voda — Tikveš 🇲🇰
Frequently asked questions
Who is the parent company of Cake Up?
The parent company of Cake Up is Vitaminka, a publicly listed company headquartered in North Macedonia.
Is Cake Up Macedonian?
Yes. Cake Up originated in North Macedonia and its owner, Vitaminka, is also headquartered in North Macedonia.
Is Cake Up still owned by Vitaminka?
Yes. As of 20 September 2026, Cake Up is still owned by Vitaminka. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Vitaminka — Products and brands — Vitaminka AD Prilep, Official document; retrieved 20 September 2026.
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