Lance is owned by Campbell's (the United States, NASDAQ: CPB), which acquired the brand on 26 March 2018 from Snyder's-Lance, as part of a $6.1 billion deal that also included Snyder's of Hanover, Cape Cod and Kettle Brand.[1][2] Before Campbell's, Lance was owned by Snyder's-Lance from 2010 to 2018.[2]
Evidence: The Campbell's Company Annual Report on Form 10-K filed 2026-09-24, SEC EDGAR, 24 September 2026. Verified from filings; last checked .
Lance makes sandwich crackers filled with peanut butter or cheese, sold in packs designed for lunch boxes and vending machines, and has been made in Charlotte since 1913. Campbell's acquired it with Snyder's-Lance in 2018.
Sentences about Lance from Campbell's's latest annual filing[1], copied word for word.
Excluding the impact from the divestiture of the Pop Secret popcorn business and the benefit of the additional week, sales decreased due to declines in third-party partner brands and contract manufacturing, Goldfish crackers, Snyder's of Hanover pretzels, Lance sandwich crackers, fresh bakery and Pepperidge Farm cookies.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Campbell's ownership tree →
See the full Campbell's brand portfolio (15) →
Campbell's controls 15 brands on Brandtree, 14 of them in food.
The 137 brands in cookies & crackers on Brandtree belong to 55 owners. The largest is Valeo Foods, with 13; Campbell's has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Andante | Valeo Foods | 🇮🇪 Ireland |
| belVita | Mondelēz | 🇺🇸 United States |
| Choco Mucho | Rebisco | 🇵🇭 Philippines |
| Eti Burçak | Eti | 🇹🇷 Turkey |
| emNAU | Paradise Foods | 🇵🇬 Papua New Guinea |
| Fortaleza | M. Dias Branco | 🇧🇷 Brazil |
| Biskrem | Ülker Bisküvi | 🇹🇷 Turkey |
| Bourbon | Britannia | 🇮🇳 India |
Campbell's is a publicly listed company headquartered in Camden, New Jersey, United States, founded in 1869. Brandtree records 15 brands under its control, and it is listed as NASDAQ: CPB.
Campbell's was founded in Camden, New Jersey in 1869 and made its name with condensed soup, invented in 1897 by a chemist who realised that removing the water halved the shipping cost. It renamed itself from Campbell Soup Company in 2024 to reflect that snacks now generate about half its revenue.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Lance is not one of them.
Campbell's bought snack maker Snyder's-Lance for $50 per share in cash, roughly doubling the size of its snacks business and moving the company away from its dependence on condensed soup, a category in long-term decline.
The parent company of Lance is Campbell's, a publicly listed company headquartered in the United States.
Yes. Lance originated in the United States in 1913 and its owner, Campbell's, is also headquartered in the United States.
Campbell's completed its acquisition of Lance on 26 March 2018, after announcing the deal on 18 December 2017. The deal, which also included Snyder's of Hanover, Cape Cod and Kettle Brand, was valued at $6.1 billion (enterprise value).
Before Campbell's, Lance was owned by Snyder's-Lance from 2010 until 2018.
Yes. As of 9 October 2026, Lance is still owned by Campbell's. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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