Who owns Late July?
Late July is owned by Campbell's (the United States, NASDAQ: CPB), which acquired the brand on 26 March 2018 from Snyder's-Lance, as part of a $6.1 billion deal that also included Snyder's of Hanover, Lance and 2 others.[1][2]
Evidence: The Campbell's Company Annual Report on Form 10-K filed 2026-09-24, SEC EDGAR, 24 September 2026. Verified from filings; last checked .
Key facts
- Current owner
- The Campbell's Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Camden, New Jersey
- Origin
- 🇺🇸 United States
- Founded
- 2003
- Category
- Food › Snacks › Salty snacks
- Parent ticker
- NASDAQ: CPB
- Last verified
- · 2 sources
About Late July
Late July makes organic tortilla chips and crackers, named for the founder's favourite week of the New England summer. It came to Campbell's with the Snyder's-Lance acquisition in 2018. Its multigrain and sea salt tortilla chips are among the larger organic snack lines in American natural grocery and conventional supermarkets alike.
What Campbell's's annual report says about Late July
Sentences about Late July from Campbell's's latest annual filing[1], copied word for word.
In the second quarter of 2025, we performed an interim impairment assessment on the Late July trademark within our Snacks segment and recognized an impairment charge of $11 million on the trademark.
During the second quarter of 2025, we performed an interim impairment assessment on the Late July trademark within our Snacks segment as our sales performance was below expectations.
How often Campbell's names Late July in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Late July
- 2018 – present Campbell's — acquired 26 March 2018 [1][2] verified
Where Late July sits in Campbell's
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Campbell's ownership tree →
See the full Campbell's brand portfolio (15) →
Other brands owned by Campbell's
Campbell's controls 15 brands on Brandtree, 14 of them in food.
Also in food
- Campbell's (1897)
- Cape Cod (1980)
- Goldfish (1958)
- Kettle Brand (1978)
- Lance (1913)
- Michael Angelo's (1993)
- Noosa (2010)
- Pepperidge Farm (1937)
- Pop Secret (1984)
- Prego (1981)
- Rao's Homemade (1992)
- Snyder's of Hanover (1909)
- Swanson (1899)
Other brands in salty snacks, and who owns them
The 100 brands in salty snacks on Brandtree belong to 47 owners. The largest is PepsiCo, with 12; Campbell's has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheetos | PepsiCo | 🇺🇸 United States |
| Calbee Potato Chips | Calbee | 🇯🇵 Japan |
| Boyki | Siantar Top | 🇮🇩 Indonesia |
| Bonitas | Vitaminka | 🇲🇰 North Macedonia |
| Act II | Conagra Brands | 🇺🇸 United States |
| Diana | Diana | 🇸🇻 El Salvador |
| Chiki | Indofood | 🇮🇩 Indonesia |
| Cuttlefish Peanut Balls | Orion | 🇰🇷 South Korea |
About the owner: Campbell's
Campbell's is a publicly listed company headquartered in Camden, New Jersey, United States, founded in 1869. Brandtree records 15 brands under its control, and it is listed as NASDAQ: CPB.
Campbell's was founded in Camden, New Jersey in 1869 and made its name with condensed soup, invented in 1897 by a chemist who realised that removing the water halved the shipping cost. It renamed itself from Campbell Soup Company in 2024 to reflect that snacks now generate about half its revenue.
🇺🇸 Late July and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Late July is not one of them.
Frequently asked questions
Who is the parent company of Late July?
The parent company of Late July is Campbell's, a publicly listed company headquartered in the United States.
Is Late July American?
Yes. Late July originated in the United States in 2003 and its owner, Campbell's, is also headquartered in the United States.
When did Campbell's buy Late July?
Campbell's completed its acquisition of Late July on 26 March 2018, after announcing the deal on 18 December 2017. The deal, which also included Snyder's of Hanover and Lance and 2 others, was valued at $6.1 billion (enterprise value).
Is Late July still owned by Campbell's?
Yes. As of 9 October 2026, Late July is still owned by Campbell's. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Campbell's Company Annual Report on Form 10-K filed 2026-09-24 — SEC EDGAR, SEC Form 10-K, published 24 September 2026; retrieved 24 September 2026.
- [2] The Campbell's Company Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 24 September 2026.
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