Who owns Pinati?
Pinati is not wholly owned by any single company recorded here: Hero Group (Switzerland) has held a 37.5% stake since 2025.[1][2] Held through Hero Brasil S.A. and Super Saúde Nutricional S.A.; Hero AG's equity interest in Super Saúde is 37.5%, and it consolidates the company in full because it holds the majority of the voting rights.
Evidence: Hero Group — Annual Report 2025, Hero AG. Last checked .
Key facts
- Largest stakeholder
- Hero AG (37.5% stake) reported
- Since
- Headquarters
- 🇨🇭 Switzerland, Lenzburg
- Origin
- 🇧🇷 Brazil
- Category
- Food › Nutrition & supplements › Nutrition bars
- Last verified
- · 2 sources
About Pinati
Pinati is the Brazilian snack brand of Super Saúde Nutricional, a company founded in 2013 whose 36 products run from protein bars, cups and chips to nut bars and lower-sugar sweet snacks. Hero Brasil bought the majority of its shares on 1 September 2025, Hero's first move into Brazilian snacking, and its founder Waldemiro Pinati stayed on as chief executive and a minority shareholder.
Ownership timeline of Pinati
Where Pinati sits in Hero Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hero Group ownership tree →
See the full Hero Group brand portfolio (16) →
Other brands owned by Hero Group
Hero Group controls 17 brands on Brandtree, 17 of them in food.
Also in food
- Baby Gourmet
- Beech-Nut
- Corny (1984)
- Deliciously Ella
- Freche Freunde
- Goodies (2024)
- Hero (1910)
- Hero Baby (1985)
- Hero Solo
- Organix
- Queensberry (1988)
- Schwartau
- Semper
- Sunar
- The Gut Stuff
- Vitrac (1981)
Other brands in nutrition bars, and who owns them
The 7 brands in nutrition bars on Brandtree belong to 6 owners. The largest is Lotus Bakeries, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| nākd. | Lotus Bakeries | 🇧🇪 Belgium |
| think! | Glanbia | 🇮🇪 Ireland |
| Calorie Mate | Otsuka | 🇯🇵 Japan |
| Rise Bar | USANA | 🇺🇸 United States |
| Barebells | Vitamin Well Group | 🇸🇪 Sweden |
| RiteBite Max Protein | Zydus Wellness | 🇮🇳 India |
| TREK | Lotus Bakeries | 🇧🇪 Belgium |
About the owner: Hero Group
Hero Group is a privately held company headquartered in Lenzburg, Switzerland, founded in 1886.
Hero is a privately held Swiss food company founded in 1886 in Lenzburg, where its headquarters still are. Arend Oetker acquired a majority shareholding in 1995 and a member of the Oetker family sits on its board. It reported net sales of CHF 1,187 million in 2025 across three categories: Better Snacking, Naturally Good Food, which holds the jams it has made for more than a century, and Others, which holds baby and toddler milk. The Hero 2035 strategy introduced in 2025 committed the group to snacking, and its purchases have followed it: Deliciously Ella in 2024, the Brazilian snack brand Pinati in 2025 and The Gut Stuff in 2026.
🇧🇷 Pinati and other Brazilian brands
Brandtree records a controlling owner for 149 brands that began in Brazil. 31 of them (21%) are now controlled by a company headquartered in another country, Pinati among them.
Frequently asked questions
Who owns Pinati?
No single company recorded here owns Pinati outright. Hero Group has held a 37.5% stake since 2025.
Does Hero Group control Pinati?
Not on the shareholding alone: a 37.5% holding is not a majority. Held through Hero Brasil S.A. and Super Saúde Nutricional S.A.; Hero AG's equity interest in Super Saúde is 37.5%, and it consolidates the company in full because it holds the majority of the voting rights.
Where did Pinati come from?
Pinati originated in Brazil.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hero Group — Annual Report 2025 — Hero AG, Annual report; retrieved 27 September 2026.
- [2] Hero acquires Brazilian snack company — Hero AG, Official press release, published 8 September 2025; retrieved 27 September 2026.
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