Who owns Bakers?
Bakers is owned by AVI (South Africa, JSE: AVI).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: AVI — Integrated Annual Report June 2025, AVI Limited. Last checked .
Key facts
- Current owner
- AVI Limited reported
- Owner HQ
- 🇿🇦 South Africa
- Origin
- 🇿🇦 South Africa
- Category
- Food › Snacks › Cookies & crackers
- Parent ticker
- JSE: AVI
- Last verified
- · 1 sources
About Bakers
Bakers is the biscuit masterbrand of AVI's Snackworks division, whose biscuit revenue was R4.27 billion in 2025. That year brought a new Bakers Cream biscuit range and a new Bakers masterbrand advertising campaign, while Snackworks also extended Romany Creams, Royal Creams, Blue Label Marie and Nuttikrust and launched a cheaper on-the-go biscuit for informal retail.
Ownership timeline of Bakers
Where Bakers sits in AVI
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full AVI ownership tree →
See the full AVI brand portfolio (8) →
Other brands owned by AVI
AVI controls 8 brands on Brandtree, 4 of them in food.
Also in food
Other brands in cookies & crackers, and who owns them
The 141 brands in cookies & crackers on Brandtree belong to 57 owners. The largest is Valeo Foods, with 13; AVI has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Andante | Valeo Foods | 🇮🇪 Ireland |
| belVita | Mondelēz | 🇺🇸 United States |
| Choco Mucho | Rebisco | 🇵🇭 Philippines |
| Eti Burçak | Eti | 🇹🇷 Turkey |
| emNAU | Paradise Foods | 🇵🇬 Papua New Guinea |
| Fortaleza | M. Dias Branco | 🇧🇷 Brazil |
| Biskrem | Ülker Bisküvi | 🇹🇷 Turkey |
| Bourbon | Bombay Burmah | 🇮🇳 India |
About the owner: AVI
AVI is a publicly listed company headquartered in South Africa. Brandtree records 8 brands under its control, and it is listed as JSE: AVI.
AVI is a South African branded consumer goods company with a primary listing on the Johannesburg Stock Exchange, more than 50 brands and turnover of R16.02 billion in its 2025 financial year. It is organised into Entyce Beverages (tea, coffee and creamer), Snackworks (biscuits and snacks), I&J (frozen seafood), Indigo Brands (personal care) and a footwear and apparel business. Most of its core brands are its own, but it holds Lavazza coffee and the Lacoste, Gant and Eden Park fashion brands under licence.
🇿🇦 Bakers and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Bakers is not one of them.
Frequently asked questions
Who is the parent company of Bakers?
The parent company of Bakers is AVI, a publicly listed company headquartered in South Africa.
Is Bakers South African?
Yes. Bakers originated in South Africa and its owner, AVI, is also headquartered in South Africa.
Is Bakers still owned by AVI?
Yes. As of 16 September 2026, Bakers is still owned by AVI. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] AVI — Integrated Annual Report June 2025 — AVI Limited, Annual report; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.