Who owns Freshpak?
Freshpak is owned by AVI (South Africa, JSE: AVI).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: AVI — Integrated Annual Report June 2025, AVI Limited. Last checked .
Key facts
- Current owner
- AVI Limited reported
- Owner HQ
- 🇿🇦 South Africa
- Origin
- 🇿🇦 South Africa
- Category
- Beverages › Coffee, tea & hot drinks › Tea
- Parent ticker
- JSE: AVI
- Last verified
- · 1 sources
About Freshpak
Freshpak is a tea brand in AVI's Entyce Beverages division, which makes its tea at a factory in Durban. AVI's premium tea brands lost volume to lower-cost private label teas in 2025, and Freshpak was one of two brands, with Five Roses, given targeted campaigns that helped volume declines ease in the second half, especially in Rooibos.
Ownership timeline of Freshpak
Where Freshpak sits in AVI
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full AVI ownership tree →
See the full AVI brand portfolio (8) →
Other brands owned by AVI
AVI controls 8 brands on Brandtree, 3 of them in beverages.
Also in beverages
Other brands in tea, and who owns them
The 35 brands in tea on Brandtree belong to 21 owners. The largest is Orimi Trade, with 6; AVI has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Gita | Orimi Trade | 🇷🇺 Russia |
| Fahari Ya Kenya | Ketepa | 🇰🇪 Kenya |
| Ran Kahata | Sunshine Holdings | 🇱🇰 Sri Lanka |
| ITO EN Matcha Green Tea | ITO EN | 🇯🇵 Japan |
| Piala Gold | RG Brands | 🇰🇿 Kazakhstan |
| Tata Tea | Tata Consumer | 🇮🇳 India |
| Good Nature | Alkaloid | 🇲🇰 North Macedonia |
| Final | Azersun | 🇦🇿 Azerbaijan |
About the owner: AVI
AVI is a publicly listed company headquartered in South Africa. Brandtree records 8 brands under its control, and it is listed as JSE: AVI.
AVI is a South African branded consumer goods company with a primary listing on the Johannesburg Stock Exchange, more than 50 brands and turnover of R16.02 billion in its 2025 financial year. It is organised into Entyce Beverages (tea, coffee and creamer), Snackworks (biscuits and snacks), I&J (frozen seafood), Indigo Brands (personal care) and a footwear and apparel business. Most of its core brands are its own, but it holds Lavazza coffee and the Lacoste, Gant and Eden Park fashion brands under licence.
🇿🇦 Freshpak and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Freshpak is not one of them.
- Appletiser — Coca-Cola 🇺🇸
- Castle Lager — AB InBev 🇧🇪
- Energade — Tiger Brands 🇿🇦
- @home — TFG 🇿🇦
- Ackermans — Pepkor 🇿🇦
- Afrocentric — Sanlam 🇿🇦
Frequently asked questions
Who is the parent company of Freshpak?
The parent company of Freshpak is AVI, a publicly listed company headquartered in South Africa.
Is Freshpak South African?
Yes. Freshpak originated in South Africa and its owner, AVI, is also headquartered in South Africa.
Is Freshpak still owned by AVI?
Yes. As of 16 September 2026, Freshpak is still owned by AVI. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] AVI — Integrated Annual Report June 2025 — AVI Limited, Annual report; retrieved 16 September 2026.
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