Who owns Willards?
Willards is owned by AVI (South Africa, JSE: AVI).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- AVI Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇿🇦 South Africa
- Origin
- 🇿🇦 South Africa
- Category
- Food › Snacks › Salty snacks
- Parent ticker
- JSE: AVI
- Last verified
- · 1 sources
About Willards
Willards is a snacks brand in AVI's Snackworks division. AVI's snack revenue rose 1.6 per cent in 2025 on price increases, but volumes fell in both potato chips and maize extruded snacks as competitors discounted heavily, poor potato availability constrained supply, and cheaper alternatives won distribution among constrained South African consumers.
Ownership timeline of Willards
Where Willards sits in AVI
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full AVI ownership tree →
Other brands owned by AVI in food
Latest news about Willards
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Willards?
The parent company of Willards is AVI, a publicly listed company headquartered in South Africa.
Is Willards South African?
Yes. Willards originated in South Africa and its owner, AVI, is also headquartered in South Africa.
Is Willards still owned by AVI?
Yes. As of 16 September 2026, Willards is still owned by AVI. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] AVI — Integrated Annual Report June 2025 — AVI Limited, Annual report; retrieved 16 September 2026.
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