Rituals: brands it owns and its ownership tree
Rituals is a privately held company headquartered in Amsterdam, Netherlands that owns 1 consumer brand.[1]
Rituals was founded in Amsterdam in 2000 by a former Unilever marketing executive who wanted to apply Asian bathing traditions to European body care. It grew from a single Amsterdam shop into one of the largest European bath and home fragrance chains and remains privately held.
-
brands owned
-
1
categories
-
0
acquisitions recorded
-
0
divestitures recorded
Company facts
- Legal name
- Rituals Cosmetics Enterprise B.V.
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇳🇱 Amsterdam, Netherlands
- Founded
- 2000
- Website
- www.rituals.com
- Last verified
- · 1 sources
Rituals in numbers
- Rituals owns 1 consumer brands tracked here across 1 top-level categories; the largest is personal care & beauty with 1 brands.[1]
Everything Rituals owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Rituals in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 724500UKMOAR2KZD0V34
- Registered name
- Rituals Cosmetics Enterprise B.V. (NL)
- Registration status
- Lapsed · record updated 3 April 2018
- Retrieved
- · GLEIF record (JSON)
Frequently asked questions
What brands does Rituals own?
Rituals owns 1 consumer brands tracked here, including Rituals.
Is Rituals a Dutch company?
Yes. Rituals is headquartered in Amsterdam, Netherlands and was founded in 2000.
Who owns Rituals?
Rituals is privately held. Rituals was founded in Amsterdam in 2000 by a former Unilever marketing executive who wanted to apply Asian bathing traditions to European body care.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] About Rituals — Rituals Cosmetics Enterprise B.V., Official document; retrieved 28 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.