Who owns Rituals?
Rituals is owned by Rituals Cosmetics Enterprise B.V. (the Netherlands).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: About Rituals, Rituals Cosmetics Enterprise B.V. Last checked .
Key facts
- Current owner
- Rituals Cosmetics Enterprise B.V. reported
- Owner HQ
- 🇳🇱 Netherlands, Amsterdam
- Origin
- 🇳🇱 Netherlands, Amsterdam
- Founded
- 2000
- Category
- Personal care & beauty › Bath, soap & hand care › Bar soap & body wash
- Last verified
- · 1 sources
About Rituals
Rituals sells body care, home fragrance and gift sets built around named collections drawn from Asian traditions, such as The Ritual of Sakura. Its shops and airport outlets across Europe are a substantial part of the business. Airport retail matters because gift sets sell well to travellers, and the company built that channel early.
Ownership timeline of Rituals
Where Rituals sits in Rituals
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Rituals ownership tree →
Other brands in bar soap & body wash, and who owns them
The 42 brands in bar soap & body wash on Brandtree belong to 29 owners. The largest is Unilever, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Dove | Unilever | 🇬🇧 United Kingdom |
| MediHerb | Trade Kings | 🇿🇲 Zambia |
| Cavaillès | Bolton Group | 🇮🇹 Italy |
| Cristalino | CasaLuker | 🇨🇴 Colombia |
| Protex | Colgate-Palmolive | 🇺🇸 United States |
| Bath Roman | Earth | 🇯🇵 Japan |
| Jovia | Jyothy Labs | 🇮🇳 India |
| Ivory | Procter & Gamble | 🇺🇸 United States |
About the owner: Rituals
Rituals is a privately held company headquartered in Amsterdam, Netherlands, founded in 2000. Brandtree records 1 brand under its control.
Rituals was founded in Amsterdam in 2000 by a former Unilever marketing executive who wanted to apply Asian bathing traditions to European body care. It grew from a single Amsterdam shop into one of the largest European bath and home fragrance chains and remains privately held.
🇳🇱 Rituals and other Dutch brands
Brandtree records a controlling owner for 63 brands that began in the Netherlands. 36 of them (57%) are now controlled by a company headquartered in another country; Rituals is not one of them.
- Philips — Philips 🇳🇱
- Zendium — Unilever 🇬🇧
- 4PS — Hilti 🇱🇮
- Albert Heijn — Ahold Delhaize 🇳🇱
- Amstel — Heineken 🇳🇱
- B&C International — Springs Window Fashions 🇺🇸
Frequently asked questions
Who is the parent company of Rituals?
The parent company of Rituals is Rituals Cosmetics Enterprise B.V., a privately held company headquartered in the Netherlands.
Is Rituals Dutch?
Yes. Rituals originated in the Netherlands in 2000 and its owner, Rituals Cosmetics Enterprise B.V., is also headquartered in the Netherlands.
Is Rituals still owned by Rituals Cosmetics Enterprise B.V.?
Yes. As of 16 September 2026, Rituals is still owned by Rituals Cosmetics Enterprise B.V. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] About Rituals — Rituals Cosmetics Enterprise B.V., Official document; retrieved 28 September 2026.
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