Who owns Pavo?
Pavo is owned by ForFarmers (the Netherlands, AEX: FFARM).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: ForFarmers Annual Report 2025, ForFarmers N.V, 19 February 2026. Last checked .
Key facts
- Current owner
- ForFarmers N.V. reported
- Owner HQ
- 🇳🇱 Netherlands, Lochem
- Origin
- 🇳🇱 Netherlands
- Category
- Pet & animal care › Animal feed › Livestock & poultry feed
- Parent ticker
- AEX: FFARM
- Last verified
- · 1 sources
About Pavo
Pavo is ForFarmers' horse feed brand and the only part of the group aimed at animals kept for sport and leisure rather than for food. It grew strongly in 2025, and the company expects to push it further through new distribution agreements in Denmark, France and Poland, which makes it the clearest attempt in the portfolio at building an export brand rather than a regional feed supply business.
Ownership timeline of Pavo
- Current owner ForFarmers [1] reported
Where Pavo sits in ForFarmers
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full ForFarmers ownership tree →
See the full ForFarmers brand portfolio (7) →
Other brands owned by ForFarmers
ForFarmers controls 7 brands on Brandtree, 7 of them in pet & animal care.
Also in pet & animal care
Other brands in livestock & poultry feed, and who owns them
The 28 brands in livestock & poultry feed on Brandtree belong to 6 owners. The largest is Phibro, with 13; ForFarmers has 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Aureomycin | Phibro | 🇺🇸 United States |
| Bovaer | Elanco | 🇺🇸 United States |
| Bábolna Takarmány | Bonafarm | 🇭🇺 Hungary |
| Hi-Pro | Jamaica Broilers | 🇯🇲 Jamaica |
| Producer's Pride | Tractor Supply | 🇺🇸 United States |
| Avatec | Phibro | 🇺🇸 United States |
| Aviax | Phibro | 🇺🇸 United States |
| Bloat Guard | Phibro | 🇺🇸 United States |
About the owner: ForFarmers
ForFarmers is a publicly listed company headquartered in Lochem, Netherlands, founded in 1896. Brandtree records 7 brands under its control, and it is listed as AEX: FFARM.
ForFarmers is a Dutch animal feed company that traces its history to a farmers' co-operative founded in 1896 and took the ForFarmers name in 2006. It sells compound feed, co-products and on-farm advice in the Netherlands, Belgium, Germany, the United Kingdom and Poland, and sold a record 10.6 million tonnes in 2025 with underlying net profit up 52.5 per cent to €61.9 million. It listed on Euronext Amsterdam in 2016 and is still anchored by Coöperatie FromFarmers, the co-operative of farmer shareholders it grew out of.
🇳🇱 Pavo and other Dutch brands
Brandtree records a controlling owner for 61 brands that began in the Netherlands. 34 of them (56%) are now controlled by a company headquartered in another country; Pavo is not one of them.
- 4PS — Hilti 🇱🇮
- Albert Heijn — Ahold Delhaize 🇳🇱
- Amstel — Heineken 🇳🇱
- B&C International — Springs Window Fashions 🇺🇸
- Becel — KKR 🇺🇸
- Bison — Bolton Group 🇮🇹
Frequently asked questions
Who is the parent company of Pavo?
The parent company of Pavo is ForFarmers, a publicly listed company headquartered in the Netherlands.
Is Pavo Dutch?
Yes. Pavo originated in the Netherlands and its owner, ForFarmers, is also headquartered in the Netherlands.
Is Pavo still owned by ForFarmers?
Yes. As of 26 September 2026, Pavo is still owned by ForFarmers. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] ForFarmers Annual Report 2025 — ForFarmers N.V., Annual report, published 19 February 2026; retrieved 26 September 2026.
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