Brandtree

Who owns the car rental brands?

44 car rental brands tracked here are owned by 26 companies; the three largest owners, Avis Budget, thl and Europcar Mobility Group, control 15 of them (34%) as of Oct 2026.

Treemap of car rental brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of car rental brands

#OwnerHQBrands in this categoryExamples
1Avis Budget🇺🇸 United States6Apex Car Rentals, Avis, Budget, Maggiore, Payless and 1 more
2thl🇳🇿 New Zealand5Britz, CanaDream, El Monte RV, Road Bear RV, maui
3Europcar Mobility Group🇫🇷 France4Euromobil, Europcar, Fox Rent A Car, Goldcar
4Enterprise Mobility🇺🇸 United States3Alamo Rent A Car, Enterprise Rent-A-Car, National Car Rental
5Hertz Global🇺🇸 United States3Dollar, Hertz, Thrifty
6Stellantis🇳🇱 Netherlands2Free2Move, Share Now
7Localiza&Co🇧🇷 Brazil2Localiza, Localiza Fleet
8ASSA🇮🇩 Indonesia1ASSA Rent
9BMW Group🇩🇪 Germany1Alphabet
10Arval🇫🇷 France1Arval
11Ayvens🇫🇷 France1Ayvens
12GreenMobility🇩🇰 Denmark1GreenMobility
13Toyota🇯🇵 Japan1KINTO
14Lumi🇸🇦 Saudi Arabia1Lumi
15Movida🇧🇷 Brazil1Movida
16Nippon Rent-A-Car🇯🇵 Japan1Nippon Rent-A-Car
17ZIGUP🇬🇧 United Kingdom1Northgate Vehicle Hire
18ORIX🇯🇵 Japan1ORIX Auto
19Sixt🇩🇪 Germany1SIXT
20Sicily by Car🇮🇹 Italy1Sicily by Car
21Theeb🇸🇦 Saudi Arabia1Theeb Rent a Car
22Park24🇯🇵 Japan1Times Car Rental
23Turo🇺🇸 United States1Turo
24U-Haul Holding🇺🇸 United States1U-Haul
25Unipol🇮🇹 Italy1UnipolRental
26Zoomcar🇮🇳 India1Zoomcar

All car rental brands and their owners

BrandOwnerSinceOrigin
Alamo Rent A CarEnterprise Mobility—🇺🇸 United States
AlphabetBMW Group—🇬🇧 United Kingdom
Apex Car RentalsAvis Budget—🇦🇺 Australia
ArvalArval—🇫🇷 France
ASSA RentASSA—🇮🇩 Indonesia
AvisAvis Budget—🇺🇸 United States
AyvensAyvens—🇫🇷 France
Britzthl—🇳🇿 New Zealand
BudgetAvis Budget—🇺🇸 United States
CanaDreamthl—🇨🇦 Canada
DollarHertz Global—🇺🇸 United States
El Monte RVthl—🇺🇸 United States
Enterprise Rent-A-CarEnterprise Mobility—🇺🇸 United States
EuromobilEuropcar Mobility Group—🇩🇪 Germany
EuropcarEuropcar Mobility Group—🇫🇷 France
Fox Rent A CarEuropcar Mobility Group—🇺🇸 United States
Free2MoveStellantis—🇫🇷 France
GoldcarEuropcar Mobility Group—🇪🇸 Spain
GreenMobilityGreenMobility—🇩🇰 Denmark
HertzHertz Global—🇺🇸 United States
KINTOToyota—🇯🇵 Japan
LocalizaLocaliza&Co—🇧🇷 Brazil
Localiza FleetLocaliza&Co—🇧🇷 Brazil
LumiLumi—🇸🇦 Saudi Arabia
MaggioreAvis Budget—🇮🇹 Italy
mauithl—🇳🇿 New Zealand
MovidaMovida—🇧🇷 Brazil
National Car RentalEnterprise Mobility—🇺🇸 United States
Nippon Rent-A-CarNippon Rent-A-Car—🇯🇵 Japan
Northgate Vehicle HireZIGUP—🇬🇧 United Kingdom
ORIX AutoORIX—🇯🇵 Japan
PaylessAvis Budget—🇺🇸 United States
Road Bear RVthl—🇺🇸 United States
Share NowStellantis—🇩🇪 Germany
Sicily by CarSicily by Car—🇮🇹 Italy
SIXTSixt—🇩🇪 Germany
Theeb Rent a CarTheeb—🇸🇦 Saudi Arabia
ThriftyHertz Global—🇺🇸 United States
Times Car RentalPark24—🇯🇵 Japan
TuroTuro—🇺🇸 United States
U-HaulU-Haul Holding—🇺🇸 United States
UnipolRentalUnipol—🇮🇹 Italy
ZipcarAvis Budget—🇺🇸 United States
ZoomcarZoomcar—🇮🇳 India

Related

Owners

Browse