Who owns Dollar?
Dollar is owned by Hertz Global (the United States, NASDAQ: HTZ).[1]
Evidence: Hertz Global Holdings, Inc. Annual Report on Form 10-K filed 2026-02-26, SEC EDGAR, 26 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Hertz Global Holdings, Inc. verified
- Owner HQ
- 🇺🇸 United States, Estero
- Origin
- 🇺🇸 United States
- Category
- Travel & transport › Car rental
- Parent ticker
- NASDAQ: HTZ
- Last verified
- · 1 sources
About Dollar
Dollar is the smart-value rental brand of Hertz Global Holdings. Its 2025 annual report says the brand is aimed at family, leisure and small business travellers, mainly through the airport channel in the US and internationally, and that it keeps rental locations separate from the other Hertz group brands.
What Hertz Global's annual report says about Dollar
Sentences about Dollar from Hertz Global's latest annual filing[1], copied word for word.
Our smart value brand, Dollar, is marketed as a smart choice for financially focused travelers looking for a dependable car.
The Dollar brand's core focus is serving family, leisure and small business travelers through the airport vehicle rental channel, both in the U.S. and internationally.
Dollar's tagline of "We never forget whose dollar it is" expresses the brand's mission of providing a reliable rental experience at a price that works.
Ownership timeline of Dollar
- Current owner Hertz Global [1] verified
Where Dollar sits in Hertz Global
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hertz Global ownership tree →
See the full Hertz Global brand portfolio (3) →
Other brands owned by Hertz Global
Hertz Global controls 3 brands on Brandtree, 3 of them in travel & transport.
Also in travel & transport
Other brands in car rental, and who owns them
The 27 brands in car rental on Brandtree belong to 21 owners. The largest is Avis Budget, with 4; Hertz Global has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Avis | Avis Budget | 🇺🇸 United States |
| El Monte RV | thl | 🇳🇿 New Zealand |
| Arval | Arval | 🇫🇷 France |
| ASSA Rent | ASSA | 🇮🇩 Indonesia |
| Ayvens | Ayvens | 🇫🇷 France |
| Alphabet | BMW Group | 🇩🇪 Germany |
| Europcar | Europcar Mobility Group | 🇫🇷 France |
| GreenMobility | GreenMobility | 🇩🇰 Denmark |
About the owner: Hertz Global
Hertz Global is a publicly listed company headquartered in Estero, United States. Brandtree records 3 brands under its control, and it is listed as NASDAQ: HTZ.
Hertz Global Holdings is a vehicle rental company whose 2025 annual report gives its address as 8501 Williams Road, Estero, Florida. The report says it rents vehicles mainly through the Hertz, Dollar and Thrifty brands from about 11,000 company-operated and franchisee locations in around 160 countries, and that it is the successor to rental and leasing businesses that have existed since 1918. The filing is a combined one with its subsidiary The Hertz Corporation.
Hertz Global: full profile, brands and acquisition history →
🇺🇸 Dollar and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Dollar is not one of them.
- ABF Freight — ArcBest 🇺🇸
- ABX Air — ATSG 🇺🇸
- Adcom Express — Radiant Logistics 🇺🇸
- Advanced Air — Advanced Air 🇺🇸
- Air Wisconsin — Air Wisconsin 🇺🇸
- Alaska Airlines — Alaska Air Group 🇺🇸
Frequently asked questions
Who is the parent company of Dollar?
The parent company of Dollar is Hertz Global, a publicly listed company headquartered in the United States.
Is Dollar American?
Yes. Dollar originated in the United States and its owner, Hertz Global, is also headquartered in the United States.
Is Dollar still owned by Hertz Global?
Yes. As of 11 October 2026, Dollar is still owned by Hertz Global. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hertz Global Holdings, Inc. Annual Report on Form 10-K filed 2026-02-26 — SEC EDGAR, SEC Form 10-K, published 26 February 2026; retrieved 5 October 2026.
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