Hertz Global: brands it owns and its ownership tree
Hertz Global (NASDAQ: HTZ) is a publicly listed company headquartered in Estero, United States that owns 3 consumer brands.[1][2]
Hertz Global Holdings is a vehicle rental company whose 2025 annual report gives its address as 8501 Williams Road, Estero, Florida. The report says it rents vehicles mainly through the Hertz, Dollar and Thrifty brands from about 11,000 company-operated and franchisee locations in around 160 countries, and that it is the successor to rental and leasing businesses that have existed since 1918. The filing is a combined one with its subsidiary The Hertz Corporation.
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brands owned
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Hertz Global Holdings, Inc. (also The Hertz Corporation)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Estero, United States
- Tickers
- NASDAQ: HTZ
- Revenue
- $8.5 billion (2025)[2]
- SEC CIK
- 0001657853
- Website
- www.hertz.com
- Last verified
- · 2 sources
What Hertz Global's annual report says about its business
Read from Hertz Global's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- Americas RAC:
The Company has identified two reportable segments, which are consistent with its operating segments, as follows: Americas RAC - Rental of vehicles, as well as sales of vehicles and value-added services, in the U.S., Canada, Latin America and the Caribbean.
- International RAC:
"International RAC" means our rental car reportable segment consisting of the countries and regions outside of the U.S., Canada, Latin America and the Caribbean;
Acquisitions and disposals named in the filing
- Sold or exited: EVs (the year ended December 31, 2024), $223 million of incremental net depreciation expense.
Our decision to reduce our EV fleet resulted in the recognition, during the year ended December 31, 2024, of $223 million of incremental net depreciation expense related to the sale of EVs.
Hertz Global in numbers
- Hertz Global owns 3 consumer brands tracked here across 1 top-level categories; the largest is travel & transport with 3 brands.[1]
Hertz Global financial history
Headline figures from Hertz Global's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $5.26bn to $8.5bn, an average of 10.1% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $8.5bn | — | — | $-747,000,000 | $22.3bn | — | 10-K | |
| $9.05bn | — | — | $-2,862,000,000 | $21.8bn | — | 10-K | |
| $9.37bn | — | — | $616m | $24.6bn | — | 10-K | |
| $8.69bn | — | — | $2.06bn | $22.5bn | — | 10-K | |
| $7.34bn | — | — | $366m | $19.8bn | — | 10-K | |
| $5.26bn | — | — | $-1,714,000,000 | $16.9bn | — | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Hertz Global owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Hertz Global SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 8-K | Entry into a material agreement | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Other events | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation; Unregistered sales of equity securities; Other events | |
| 8-K | Regulation FD disclosure; Other events | |
| 8-K | Regulation FD disclosure; Other events | |
| 8-K | Regulation FD disclosure | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 8-K | Results of a shareholder vote | |
| 10-Q | Quarterly report |
Frequently asked questions
What brands does Hertz Global own?
Hertz Global owns 3 consumer brands tracked here, including Dollar, Hertz and Thrifty.
Is Hertz Global an American company?
Yes. Hertz Global is headquartered in Estero, United States.
Who owns Hertz Global?
Hertz Global is a publicly listed company owned by its shareholders; it trades as HTZ on the NASDAQ.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hertz Global Holdings, Inc. Annual Report on Form 10-K filed 2026-02-26 — SEC EDGAR, SEC Form 10-K, published 26 February 2026; retrieved 5 October 2026.
- [2] Hertz Global Holdings, Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 26 February 2026; retrieved 5 October 2026.
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