Who owns Thrifty?
Thrifty is owned by Hertz Global (the United States, NASDAQ: HTZ).[1]
Evidence: Hertz Global Holdings, Inc. Annual Report on Form 10-K filed 2026-02-26, SEC EDGAR, 26 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Hertz Global Holdings, Inc. verified
- Owner HQ
- 🇺🇸 United States, Estero
- Origin
- 🇺🇸 United States
- Category
- Travel & transport › Car rental
- Parent ticker
- NASDAQ: HTZ
- Last verified
- · 1 sources
About Thrifty
Thrifty is one of the three largest vehicle rental brands named in the 2025 annual report of Hertz Global Holdings, which says the group offers several brands to give customers a range of price points and service levels. The report says it holds proprietary rights to the Thrifty trademark.
What Hertz Global's annual report says about Thrifty
Sentences about Thrifty from Hertz Global's latest annual filing[1], copied word for word.
Our deep value brand, Thrifty, competes as a cost-conscious offering for travelers seeking to find a good deal.
The Thrifty brand's core focus is serving leisure travelers through the airport vehicle rental channel, both in the U.S. and internationally.
Thrifty's tagline of "The Absolute Best Car for Your Money" expresses the brand's focus on being the rental brand that puts the customer in control of where to splurge and where to save.
How often Hertz Global names Thrifty in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Thrifty
- Current owner Hertz Global [1] verified
Where Thrifty sits in Hertz Global
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Hertz Global ownership tree →
See the full Hertz Global brand portfolio (3) →
Other brands owned by Hertz Global
Hertz Global controls 3 brands on Brandtree, 3 of them in travel & transport.
Also in travel & transport
Other brands in car rental, and who owns them
The 27 brands in car rental on Brandtree belong to 21 owners. The largest is Avis Budget, with 4; Hertz Global has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Avis | Avis Budget | 🇺🇸 United States |
| El Monte RV | thl | 🇳🇿 New Zealand |
| Arval | Arval | 🇫🇷 France |
| ASSA Rent | ASSA | 🇮🇩 Indonesia |
| Ayvens | Ayvens | 🇫🇷 France |
| Alphabet | BMW Group | 🇩🇪 Germany |
| Europcar | Europcar Mobility Group | 🇫🇷 France |
| GreenMobility | GreenMobility | 🇩🇰 Denmark |
About the owner: Hertz Global
Hertz Global is a publicly listed company headquartered in Estero, United States. Brandtree records 3 brands under its control, and it is listed as NASDAQ: HTZ.
Hertz Global Holdings is a vehicle rental company whose 2025 annual report gives its address as 8501 Williams Road, Estero, Florida. The report says it rents vehicles mainly through the Hertz, Dollar and Thrifty brands from about 11,000 company-operated and franchisee locations in around 160 countries, and that it is the successor to rental and leasing businesses that have existed since 1918. The filing is a combined one with its subsidiary The Hertz Corporation.
Hertz Global: full profile, brands and acquisition history →
🇺🇸 Thrifty and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Thrifty is not one of them.
- ABF Freight — ArcBest 🇺🇸
- ABX Air — ATSG 🇺🇸
- Adcom Express — Radiant Logistics 🇺🇸
- Advanced Air — Advanced Air 🇺🇸
- Air Wisconsin — Air Wisconsin 🇺🇸
- Alaska Airlines — Alaska Air Group 🇺🇸
Frequently asked questions
Who is the parent company of Thrifty?
The parent company of Thrifty is Hertz Global, a publicly listed company headquartered in the United States.
Is Thrifty American?
Yes. Thrifty originated in the United States and its owner, Hertz Global, is also headquartered in the United States.
Is Thrifty still owned by Hertz Global?
Yes. As of 11 October 2026, Thrifty is still owned by Hertz Global. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hertz Global Holdings, Inc. Annual Report on Form 10-K filed 2026-02-26 — SEC EDGAR, SEC Form 10-K, published 26 February 2026; retrieved 5 October 2026.
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