Who owns ASSA Rent?
ASSA Rent is owned by ASSA (Indonesia, IDX: ASSA).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: PT Adi Sarana Armada Tbk Annual and Sustainability Report 2024. Last checked .
Key facts
- Current owner
- PT Adi Sarana Armada Tbk reported
- Owner HQ
- 🇮🇩 Indonesia
- Origin
- 🇮🇩 Indonesia
- Category
- Travel & transport › Car rental
- Parent ticker
- IDX: ASSA
- Last verified
- · 1 sources
About ASSA Rent
ASSA is the vehicle rental and transport services brand of PT Adi Sarana Armada. The 2024 annual report says it replaced the ADIRA Rent name in September 2009 and now covers corporate vehicle rental, driver services, logistics transportation and automotive auctions, with more than 30,000 vehicles under management and 18 branch offices.
Ownership timeline of ASSA Rent
Where ASSA Rent sits in ASSA
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full ASSA ownership tree →
See the full ASSA brand portfolio (2) →
Other brands owned by ASSA
ASSA controls 2 brands on Brandtree, 2 of them in travel & transport.
Also in travel & transport
Other brands in car rental, and who owns them
The 27 brands in car rental on Brandtree belong to 21 owners. The largest is Avis Budget, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Avis | Avis Budget | 🇺🇸 United States |
| Dollar | Hertz Global | 🇺🇸 United States |
| El Monte RV | thl | 🇳🇿 New Zealand |
| Arval | Arval | 🇫🇷 France |
| Ayvens | Ayvens | 🇫🇷 France |
| Alphabet | BMW Group | 🇩🇪 Germany |
| Europcar | Europcar Mobility Group | 🇫🇷 France |
| GreenMobility | GreenMobility | 🇩🇰 Denmark |
About the owner: ASSA
ASSA is a publicly listed company headquartered in Indonesia. Brandtree records 2 brands under its control, and it is listed as IDX: ASSA.
PT Adi Sarana Armada Tbk is an Indonesian company whose 2024 annual and sustainability report says its shares are listed on the Indonesia Stock Exchange under the code ASSA, following an IPO on 12 November 2012. The same report says it traded as ADIRA Rent before changing its name and brand to ASSA on 7 September 2009, and lists PT Adi Dinamika Investindo (23.08%) and PT Daya Adicipta Mustika (17.65%) among its shareholders.
🇮🇩 ASSA Rent and other Indonesian brands
Brandtree records a controlling owner for 161 brands that began in Indonesia. 7 of them (4%) are now controlled by a company headquartered in another country; ASSA Rent is not one of them.
- Citilink — Garuda Indonesia 🇮🇩
- InJourney Airports — InJourney 🇮🇩
- Indonesia AirAsia — AirAsia X 🇲🇾
- KAI Commuter — KAI 🇮🇩
- Lion Air — LEO Group 🇮🇩
- Pelita Air — Pelita Air 🇮🇩
Frequently asked questions
Who is the parent company of ASSA Rent?
The parent company of ASSA Rent is ASSA, a publicly listed company headquartered in Indonesia.
Is ASSA Rent Indonesian?
Yes. ASSA Rent originated in Indonesia and its owner, ASSA, is also headquartered in Indonesia.
Is ASSA Rent still owned by ASSA?
Yes. As of 5 October 2026, ASSA Rent is still owned by ASSA. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PT Adi Sarana Armada Tbk Annual and Sustainability Report 2024 — PT Adi Sarana Armada Tbk, Annual report; retrieved 5 October 2026.
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