Who owns Localiza?
Localiza is owned by Localiza&Co (Brazil, B3: RENT3).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: History - Localiza&Co Investor Relations. Last checked .
Key facts
- Current owner
- Localiza Rent a Car S.A. reported
- Owner HQ
- 🇧🇷 Brazil
- Origin
- 🇧🇷 Brazil, Belo Horizonte
- Founded
- 1973
- Category
- Travel & transport › Car rental
- Parent ticker
- B3: RENT3
- Last verified
- · 1 sources
About Localiza
Localiza is the car rental brand of Localiza&Co, which its history page says began as a small rental location in downtown Belo Horizonte in 1973. The company became the largest rental firm in Brazil by number of locations in 1981 and started franchising in 1983.
Ownership timeline of Localiza
- Current owner Localiza&Co [1] reported
Where Localiza sits in Localiza&Co
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Localiza&Co ownership tree →
See the full Localiza&Co brand portfolio (2) →
Other brands owned by Localiza&Co
Localiza&Co controls 2 brands on Brandtree, 2 of them in travel & transport.
Also in travel & transport
Other brands in car rental, and who owns them
The 27 brands in car rental on Brandtree belong to 21 owners. The largest is Avis Budget, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Avis | Avis Budget | 🇺🇸 United States |
| Dollar | Hertz Global | 🇺🇸 United States |
| El Monte RV | thl | 🇳🇿 New Zealand |
| Arval | Arval | 🇫🇷 France |
| ASSA Rent | ASSA | 🇮🇩 Indonesia |
| Ayvens | Ayvens | 🇫🇷 France |
| Alphabet | BMW Group | 🇩🇪 Germany |
| Europcar | Europcar Mobility Group | 🇫🇷 France |
About the owner: Localiza&Co
Localiza&Co is a publicly listed company headquartered in Brazil. Brandtree records 2 brands under its control, and it is listed as B3: RENT3.
Localiza&Co is a Brazilian mobility group whose investor site says it was established in 1973 as a small car rental location in downtown Belo Horizonte and listed through an IPO in 2005. Its corporate profile describes car rental, fleet rental and used car sales across seven countries with more than 677 thousand cars as of June 2026. The Localiza&Co corporate brand was launched in 2022 after the Locamerica combination.
🇧🇷 Localiza and other Brazilian brands
Brandtree records a controlling owner for 149 brands that began in Brazil. 31 of them (21%) are now controlled by a company headquartered in another country; Localiza is not one of them.
Frequently asked questions
Who is the parent company of Localiza?
The parent company of Localiza is Localiza&Co, a publicly listed company headquartered in Brazil.
Is Localiza Brazilian?
Yes. Localiza originated in Brazil in 1973 and its owner, Localiza&Co, is also headquartered in Brazil.
Is Localiza still owned by Localiza&Co?
Yes. As of 5 October 2026, Localiza is still owned by Localiza&Co. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] History - Localiza&Co Investor Relations — Localiza&Co, Official document; retrieved 5 October 2026.
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