Who owns KINTO?
KINTO is owned by Toyota (Japan, NYSE: TM).[1]
Evidence: Toyota Motor Corporation Annual Report on Form 20-F filed 2026-06-10, SEC EDGAR, 10 June 2026. Verified from filings; last checked .
Key facts
- Current owner
- Toyota Motor Corporation verified
- Owner HQ
- 🇯🇵 Japan, Toyota City
- Origin
- 🇯🇵 Japan
- Category
- Travel & transport › Car rental
- Parent ticker
- NYSE: TM
- Last verified
- · 1 sources
About KINTO
KINTO describes itself as Toyota's mobility service provider, offering KINTO ONE long-term leasing and KINTO SHARE short-term car sharing and rentals. Its about page ties it to Toyota's 2018 declaration of becoming a mobility company and names Toyota Financial Services Corporation in the page footer.
What Toyota's annual report says about KINTO
Sentences about KINTO from Toyota's latest annual filing[1], copied word for word.
KINTO, which started in Japan in 2019 in response to the shift from "owning" cars to "using" cars, has been steadily enhancing its service lineup and gaining brand awareness.
How often Toyota names KINTO in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of KINTO
Where KINTO sits in Toyota
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Toyota ownership tree →
See the full Toyota brand portfolio (5) →
Other brands owned by Toyota
Toyota controls 5 brands on Brandtree.
Other brands in car rental, and who owns them
The 27 brands in car rental on Brandtree belong to 21 owners. The largest is Avis Budget, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Avis | Avis Budget | 🇺🇸 United States |
| Dollar | Hertz Global | 🇺🇸 United States |
| El Monte RV | thl | 🇳🇿 New Zealand |
| Arval | Arval | 🇫🇷 France |
| ASSA Rent | ASSA | 🇮🇩 Indonesia |
| Ayvens | Ayvens | 🇫🇷 France |
| Alphabet | BMW Group | 🇩🇪 Germany |
| Europcar | Europcar Mobility Group | 🇫🇷 France |
About the owner: Toyota
Toyota is a publicly listed company headquartered in Toyota City, Japan, founded in 1937. Brandtree records 5 brands under its control, and it is listed as NYSE: TM.
Toyota is the largest carmaker in the world by units and grew out of a loom manufacturer. Its production system, built on eliminating waste and stopping the line whenever a fault appears, has been copied far beyond the car industry into hospitals and software.
🇯🇵 KINTO and other Japanese brands
Brandtree records a controlling owner for 437 brands that began in Japan. 21 of them (5%) are now controlled by a company headquartered in another country; KINTO is not one of them.
- "K" Line — K Line 🇯🇵
- AIRDO — RegionalPlus Wings 🇯🇵
- AIT — AIT 🇯🇵
- ANA — ANA Holdings 🇯🇵
- AZ-COM Maruwa — AZ-COM Maruwa 🇯🇵
- Amakusa Airlines — Amakusa Airlines 🇯🇵
Frequently asked questions
Who is the parent company of KINTO?
The parent company of KINTO is Toyota, a publicly listed company headquartered in Japan.
Is KINTO Japanese?
Yes. KINTO originated in Japan and its owner, Toyota, is also headquartered in Japan.
Is KINTO still owned by Toyota?
Yes. As of 10 October 2026, KINTO is still owned by Toyota. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Toyota Motor Corporation Annual Report on Form 20-F filed 2026-06-10 — SEC EDGAR, SEC Form 20-F, published 10 June 2026; retrieved 16 September 2026.
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