Who owns maui?
maui is owned by thl (New Zealand, NZX: THL).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: History - Tourism Holdings Limited. Last checked .
Key facts
- Current owner
- Tourism Holdings Limited reported
- Owner HQ
- 🇳🇿 New Zealand
- Origin
- 🇳🇿 New Zealand
- Category
- Travel & transport › Car rental
- Parent ticker
- NZX: THL
- Last verified
- · 1 sources
About maui
maui is the premium motorhome rental brand of thl. The company's history page says it entered the motorhome market in 1988 by buying Maui Rental Campervans, and its businesses page calls the maui motorhomes thl's premium offer in New Zealand.
Ownership timeline of maui
Where maui sits in thl
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full thl ownership tree →
See the full thl brand portfolio (5) →
Other brands owned by thl
thl controls 5 brands on Brandtree, 5 of them in travel & transport.
Also in travel & transport
Other brands in car rental, and who owns them
The 27 brands in car rental on Brandtree belong to 21 owners. The largest is Avis Budget, with 4; thl has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Avis | Avis Budget | 🇺🇸 United States |
| Dollar | Hertz Global | 🇺🇸 United States |
| Arval | Arval | 🇫🇷 France |
| ASSA Rent | ASSA | 🇮🇩 Indonesia |
| Ayvens | Ayvens | 🇫🇷 France |
| Alphabet | BMW Group | 🇩🇪 Germany |
| Europcar | Europcar Mobility Group | 🇫🇷 France |
| GreenMobility | GreenMobility | 🇩🇰 Denmark |
About the owner: thl
thl is a publicly listed company headquartered in New Zealand. Brandtree records 5 brands under its control, and it is listed as NZX: THL.
thl is a New Zealand recreational vehicle group that its own site says is listed on the NZX and ASX and groups more than 30 brands across rentals, sales and manufacturing. Its history page says it listed on the New Zealand Stock Exchange in 1986, bought maui in 1988, Britz in 1999, Road Bear RV in 2010 and El Monte RV in December 2016, and merged with Apollo Tourism & Leisure. Tickers are not given on the pages opened.
🇳🇿 maui and other New Zealand brands
Brandtree records a controlling owner for 75 brands that began in New Zealand. 19 of them (25%) are now controlled by a company headquartered in another country; maui is not one of them.
- Air Chathams — Air Chathams 🇳🇿
- Air New Zealand — Air New Zealand 🇳🇿
- Barrier Air — Barrier Air 🇳🇿
- Fliway — NZ Post 🇳🇿
- Heritage Expeditions — Heritage Expeditions 🇳🇿
- Mainfreight — Mainfreight 🇳🇿
Frequently asked questions
Who is the parent company of maui?
The parent company of maui is thl, a publicly listed company headquartered in New Zealand.
Is maui New Zealand?
Yes. maui originated in New Zealand and its owner, thl, is also headquartered in New Zealand.
Is maui still owned by thl?
Yes. As of 5 October 2026, maui is still owned by thl. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] History - Tourism Holdings Limited — Tourism Holdings Limited, Official document; retrieved 5 October 2026.
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