Brandtree

Who owns The Vegetarian Butcher?

The Vegetarian Butcher is owned by Unilever (the United Kingdom, LSE: ULVR), which acquired the brand on 19 December 2018.[1][2] The Vegetarian Butcher was founded in 2010 in the Netherlands and was independent until 2018.

Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .

Key facts

Current owner
Unilever PLC verified
Owned since
· deal details
Previous owner
Independent (2010–2018)
Owner HQ
🇬🇧 United Kingdom, London
Origin
🇳🇱 Netherlands
Founded
2010
Category
Food › Meat, poultry & seafood › Plant-based meat
Parent ticker
LSE: ULVR NYSE: UL AEX: UNA
Last verified
· 2 sources

About The Vegetarian Butcher

The Vegetarian Butcher was founded in the Netherlands in 2010 by a ninth-generation farmer who stopped eating meat and set out to make plant-based versions convincing enough for butchers to sell. Unilever acquired it in December 2018, and its products supply foodservice customers including fast-food chains across Europe.

What Unilever's annual report says about The Vegetarian Butcher

Sentences about The Vegetarian Butcher from Unilever's latest annual filing[1], copied word for word.

How often Unilever names The Vegetarian Butcher in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.

Annual report filedTimes The Vegetarian Butcher is named
20264
20250
20240

Ownership timeline of The Vegetarian Butcher

Owners of The Vegetarian Butcher over 2010 to 2026 Unilever 2018–present Unilever 2010201520202025
  1. 2018 – present Unilever — acquired 19 December 2018 [1][2] verified

Where The Vegetarian Butcher sits in Unilever

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where The Vegetarian Butcher sits in Unilever Tree of 53 brands under Unilever. Unilever The Vegetarian Butcher Axe Bango Brut Cif Clear and 47 more

Open the full Unilever ownership tree →

See the full Unilever brand portfolio (53) →

Other brands owned by Unilever

Unilever controls 53 brands on Brandtree, 11 of them in food.

Also in food

Founded in the 2010s

All Unilever brands →

Other brands in plant-based meat, and who owns them

The 22 brands in plant-based meat on Brandtree belong to 18 owners. The largest is Monde Nissin, with 2.

BrandOwnerOwner based in
Loma Linda Century Pacific 🇵🇭 Philippines
Field Roast Maple Leaf Foods 🇨🇦 Canada
Cauldron Monde Nissin 🇵🇭 Philippines
Nasoya Pulmuone 🇰🇷 South Korea
Vegini Avril 🇫🇷 France
The Green Mountain Bell Food Group 🇨🇭 Switzerland
Beyond Meat Beyond Meat 🇺🇸 United States
Lankasoy CBL Group 🇱🇰 Sri Lanka

Every brand in plant-based meat and its owner →

About the owner: Unilever

Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.

Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.

Unilever: full profile, brands and acquisition history →

🇳🇱 The Vegetarian Butcher and other Dutch brands

Brandtree records a controlling owner for 63 brands that began in the Netherlands. 36 of them (57%) are now controlled by a company headquartered in another country, The Vegetarian Butcher among them.

All Dutch brands and who owns them →

Deals involving The Vegetarian Butcher

Acquisition closed

Unilever acquires The Vegetarian Butcher

Unilever acquired The Vegetarian Butcher, a Dutch meat substitute company founded by a former farmer. It later supplied the plant-based patty used by Burger King across Europe. The price was not disclosed.

Value
Undisclosed
Seller
—
Regulatory
None recorded

Frequently asked questions

Who is the parent company of The Vegetarian Butcher?

The parent company of The Vegetarian Butcher is Unilever, a publicly listed company headquartered in the United Kingdom.

Is The Vegetarian Butcher Dutch or British?

The Vegetarian Butcher originated in the Netherlands in 2010, but it is owned today by Unilever, which is headquartered in the United Kingdom. So The Vegetarian Butcher is a Dutch-origin brand under British ownership.

When did Unilever buy The Vegetarian Butcher?

Unilever completed its acquisition of The Vegetarian Butcher on 19 December 2018, after announcing the deal on 19 December 2018. The price was not disclosed.

Who owned The Vegetarian Butcher before Unilever?

The Vegetarian Butcher was an independent company from its founding in 2010 until Unilever acquired it in 2018.

Is The Vegetarian Butcher still owned by Unilever?

Yes. As of 8 October 2026, The Vegetarian Butcher is still owned by Unilever. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Unilever PLC Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 16 September 2026.
  2. [2] Unilever PLC Annual Report and Accounts — acquisitions — Unilever PLC, Annual report; retrieved 16 September 2026.

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