Primo is owned by JBS (Brazil, B3: JBSS3), which acquired the brand on 31 March 2015 for A$1.45 billion.[1][2] Primo was founded in 1985 in Australia and was independent until 2015.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: JBS S.A. Annual Report 2025, 26 March 2026. Last checked .
Primo is the largest bacon and smallgoods brand in Australia and New Zealand, founded in Sydney in 1985. JBS acquired parent Primo Smallgoods in 2015 for about A$1.45 billion, its largest Australian acquisition. The purchase gave the Brazilian meat group a branded consumer business rather than only slaughter and processing capacity.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full JBS ownership tree →
See the full JBS brand portfolio (5) →
JBS controls 5 brands on Brandtree, 5 of them in food.
The 100 brands in processed & packaged meat on Brandtree belong to 42 owners. The largest is Atria, with 8; JBS has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| 3-Stjernet | Atria | 🇫🇮 Finland |
| Dalsjöfors | Danish Crown | 🇩🇰 Denmark |
| Fantino & Mondello | Maple Leaf Foods | 🇨🇦 Canada |
| Bar-S | Sigma Foods | 🇲🇽 Mexico |
| Aidells | Tyson Foods | 🇺🇸 United States |
| KMOTR | AGROFERT | 🇨🇿 Czech Republic |
| Freybe | Premium Brands | 🇨🇦 Canada |
| Abraham | Bell Food Group | 🇨🇭 Switzerland |
JBS is a publicly listed company headquartered in São Paulo, Brazil, founded in 1953. Brandtree records 5 brands under its control, and it is listed as B3: JBSS3 and NYSE: JBS.
JBS was founded in 1953 as a small Brazilian slaughterhouse and is now the largest meat processing company in the world by revenue, operating in more than fifteen countries. It expanded into the United States by acquiring Swift and Pilgrim's Pride, and is controlled by the founding Batista family through J&F Investimentos.
Brandtree records a controlling owner for 214 brands that began in Australia. 64 of them (30%) are now controlled by a company headquartered in another country, Primo among them.
JBS acquired Primo Smallgoods for about AUD 1.45 billion, its largest Australian purchase. Primo is the largest bacon and smallgoods brand in Australia and New Zealand, and the deal gave JBS a branded consumer business rather than only slaughter and processing capacity.
The parent company of Primo is JBS, a publicly listed company headquartered in Brazil.
Primo originated in Australia in 1985, but it is owned today by JBS, which is headquartered in Brazil. So Primo is an Australian-origin brand under Brazilian ownership.
JBS completed its acquisition of Primo on 31 March 2015, after announcing the deal on 24 November 2014. The deal was valued at A$1.45 billion (enterprise value).
Primo was an independent company from its founding in 1985 until JBS acquired it in 2015.
Yes. As of 16 September 2026, Primo is still owned by JBS. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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