Brandtree

Acquisition closed

JBS acquires Primo (2015)

JBS completed the acquisition of Primo on 31 March 2015 for A$1.45 billion.[1]

JBS acquired Primo Smallgoods for about AUD 1.45 billion, its largest Australian purchase. Primo is the largest bacon and smallgoods brand in Australia and New Zealand, and the deal gave JBS a branded consumer business rather than only slaughter and processing capacity.

Deal facts

Announced
Closed
Value
A$1.45 billion (enterprise value)
Buyer
JBS
Seller
Assets
Primo
Regulatory review
None recorded

Ownership changes recorded from this deal

OwnerOwnedRelationshipStakeFromTo
JBSPrimoowns100%2015-03-31present

Who owns Primo today?

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] JBS S.A. - company history and acquisitions — JBS S.A., Annual report, published 31 March 2015; retrieved 8 September 2026.

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