Who owns Bubs?
Bubs is owned by Bubs Australia (Australia, ASX: BUB).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Bubs Australia Limited Annual Report 2025, 1 September 2025. Last checked .
Key facts
- Current owner
- Bubs Australia Limited reported
- Owner HQ
- 🇦🇺 Australia, Dandenong South
- Origin
- 🇦🇺 Australia
- Category
- Food › Baby & infant food › Infant formula
- Parent ticker
- ASX: BUB
- Last verified
- · 1 sources
About Bubs
Bubs is the infant nutrition brand of Bubs Australia Limited, sold as goat milk, organic grass fed cows milk and Essential cows milk formulas across infant, follow-on, toddler and growing-up stages. Bubs IP Pty Ltd, a wholly owned subsidiary, holds its intellectual property and trademarks. In 2026 the company told the ASX that Bubs Goat, Bubs 365 Day Grass Fed and Bubs Essential had received FDA authorisation for the US market.
Ownership timeline of Bubs
- Current owner Bubs Australia [1] reported
Where Bubs sits in Bubs Australia
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Bubs Australia ownership tree →
Other brands in infant formula, and who owns them
The 23 brands in infant formula on Brandtree belong to 15 owners. The largest is The a2 Milk Company, with 4.
About the owner: Bubs Australia
Bubs Australia is a publicly listed company headquartered in Dandenong South, Australia. Brandtree records 1 brand under its control, and it is listed as ASX: BUB.
Bubs Australia Limited is an ASX-listed Australian infant nutrition company based in Dandenong South, Victoria. Its annual report describes a range of goat milk infant formula, adult goat milk powder, organic baby food and fresh dairy. Its trading subsidiaries include The Infant Food Co. Pty Limited, Nulac Foods Pty Ltd and Australia Deloraine Dairy Pty Limited, and Bubs IP Pty Ltd holds its trademarks.
Bubs Australia: full profile, brands and acquisition history →
🇦🇺 Bubs and other Australian brands
Brandtree records a controlling owner for 203 brands that began in Australia. 59 of them (29%) are now controlled by a company headquartered in another country; Bubs is not one of them.
- Bega — Bega 🇦🇺
- Bellamy's Organic — Mengniu 🇨🇳
- Cenovis — Opella 🇫🇷
- Dolmio — Mars 🇺🇸
- Ingham's — Inghams 🇦🇺
- Perfect Italiano — Lactalis 🇫🇷
Frequently asked questions
Who is the parent company of Bubs?
The parent company of Bubs is Bubs Australia, a publicly listed company headquartered in Australia.
Is Bubs Australian?
Yes. Bubs originated in Australia and its owner, Bubs Australia, is also headquartered in Australia.
Is Bubs still owned by Bubs Australia?
Yes. As of 3 October 2026, Bubs is still owned by Bubs Australia. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Bubs Australia Limited Annual Report 2025 — Bubs Australia Limited, Annual report, published 1 September 2025; retrieved 3 October 2026.
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